the Change from Data Warehousing to Business Intelligence : The Concept of Data Sources ' Dynamicity | ||
| المجلة العلمية للدراسات التجارية والبيئية | ||
| Article 10, Volume 11, العدد الثانى الجزء الثانى, October 2020, Pages 1067-1097 PDF (1.07 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jces.2020.119559 | ||
| Author | ||
| Reham Moustafa Essa* | ||
| Abstract | ||
| The capacity to collate data and present information efficiently in real time and the ability to make it readily accessible to everyone has been a major catalyst for many organizations to embrace globalization and improve productivity . Companies are requiring more regular in - depth analytical review of the data within their repositories to have a better understanding of their business environment and competitiveness capability . The ability to generate valuable insights based on business data is termed business intelligence . The approaches to generate these insights are commonly the function of business analytics . Business analytics is the use of analysis techniques and decision rules to provide business users with critical insights of | ||
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