Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis
El-Sayed, Y. (2018). Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis. EKB Journal Management System, 9(1), 543-605. doi: 10.21608/ejels.2018.134103
Yasmin M. El-Sayed El-Sayed. "Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis". EKB Journal Management System, 9, 1, 2018, 543-605. doi: 10.21608/ejels.2018.134103
El-Sayed, Y. (2018). 'Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis', EKB Journal Management System, 9(1), pp. 543-605. doi: 10.21608/ejels.2018.134103
El-Sayed, Y. Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis. EKB Journal Management System, 2018; 9(1): 543-605. doi: 10.21608/ejels.2018.134103

Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis

Egyptian Journal of English Language and Literature Studies
Article 13, Volume 9, Issue 1, December 2018, Pages 543-605    PDF (1.8 M)
Document Type: Scientific Articles
DOI: 10.21608/ejels.2018.134103
Author
Yasmin M. El-Sayed El-Sayed
Abstract
The present paper focuses on the semantic relations that hold between the text and image in advertisement. Advertisement is a discourse genre in which both textual and visual modes are employed for attaining communicative goals. The paper investigates text-image relations in commercial and non-commercial advertisements.
Drawing upon the recently developed field of multimodal discourse analysis, within Hallidayan Systemic Functional Linguistics, particularly Martinec & Salway's system, the paper examines the integration of the textual and visual modes and the ways they contribute to the meaning-making process in the genre
Keywords
multimodality; multimodal discourse analysis; advertisement; text-image relations
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