Evaluating the Relationship between the Internal Marketing and the Innovative Approach and its Impact on Employee Performance in Tourism Companies | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 80, Volume 20, Issue 1, June 2021, Page 287-301 PDF (761.56 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2021.52576.1111 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
shaimaa saadeldin  ; Marwaa Abd el wahab; Nevien Eid
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| Tourism Studies Department-Faculty of tourism and hotels, Suez Canal University | ||||
| Abstract | ||||
| The study evaluates the relationship between internal marketing, innovative orientation, and employee performance in Egyptian tourism companies. The practical study was conducted on a random sample of managers and employees of Egyptian tourism companies category (A). The study relied on a predesigned questionnaire to collect data, and It was analyzed by Spss V.22. The study results showed a significant positive impact of internal marketing on employee performance development through the innovation orientation. The study recommends applying internal marketing in all its dimensions in tourism companies. | ||||
| Keywords | ||||
| Internal Marketing; Innovative approach; Performance | ||||
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