Examining the Impact of Gamification on website features in E-Banking Sector: A Conceptual Paper | ||
| مجلة الدراسات المالية والتجارية | ||
| Article 3, Volume 31, Issue 1, April 2021, Pages 44-59 PDF (321.83 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/mosj.2021.173352 | ||
| Author | ||
| حنان يسري امام | ||
| قسم ادارة الاعمال-کلية التجارة- جامعة القاهرة | ||
| Abstract | ||
| The influence of gamification on website features is very unclear in the case of e-banking. Therefore, this research aims to develop a theoretical framework that focuses on investigating the effect of gamification (as independent variable) on website features (as a dependent variable)that include ease-of-use, webpage characteristics, website information and website design in the context of e-banking in Washington DC, United states of America. | ||
| Keywords | ||
| Gamification; Website Features; and E-banking | ||
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