The Impact of Sustainable Leadership and Entrepreneurial Orientation on Egyptian Airlines: EgyptAir as a Case Study | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 14, Volume 20, Issue 3, June 2021, Pages 261-310 PDF (1.83 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2021.75385.1174 | ||
| Authors | ||
| Soha Bahgat1, 2; Mahmoud Emam3; Bassam Al-Romeedy* 4 | ||
| 1Higher Institute for Specific Studies | ||
| 2Spokesperson & Training Advisor at the Ministry of Tourism & Antiquities in Egypt | ||
| 3Faculty of Tourism and Hotels, University of Sadat city | ||
| 4Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City | ||
| Abstract | ||
| The study aimed at the impact of adopting the sustainable leadership style and entrepreneurial orientation in EgyptAir on both technological innovation, process re-engineering, creative performance, and organizational excellence. The study also aimed to evaluate the mediating role of technological innovation in the relationship between sustainable leadership, process re-engineering, creative performance and organizational excellence, as well as between the entrepreneurial orientation, process re-engineering, creative performance and organizational excellence. To achieve the aim of the study; A survey form was designed and distributed to a random sample of employees of EgyptAir, where 320 questionnaires were distributed, while 243 valid questionnaires were analyzed. The study found that sustainable leadership and entrepreneurial orientation have a positive impact on technological innovation, process re-engineering, creative performance, and organizational excellence. The study also found that technological innovation plays a mediating role in the relationship between sustainable leadership and both process re-engineering, creative performance, and organizational excellence. The results also showed that technological innovation plays a mediating role in the relationship between entrepreneurial orientation and each of process re-engineering, creative performance, and organizational excellence. | ||
| Keywords | ||
| Sustainable Leadership; Entrepreneurial Orientation; Technological Innovation; Process Re-engineering; Creative Performance; Organizational Excellence; EgyptAir | ||
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