Obstacles of applying marketing advertisement strategies as access for promoting activities of sport touris | ||
| مجلة علوم الرياضة | ||
| Articles in Press, Accepted Manuscript, Available Online from 11 July 2021 | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/ssj.2021.82705.1093 | ||
| Authors | ||
| دعاء عبد الرحمن* 1; محمد فتحي توني2; محمد فتحي توني2 | ||
| 1مصر محافظة المنيا جامعة المنيا کلية التربية الرياضية قسم الإدارة الرياضية باحثة فى قسم الإدارة الرياضية | ||
| 2مصر - محافظة المنيا - جامعة المنيا - کلية التربية الرياضية - قسم الادارة الرياضية | ||
| Abstract | ||
| The research aims at recognizing obstacles of applying advertisement marketing strategies to promote sport tourism in Arab Republic of Egypt . The researchers used the descriptive method ( surveying studies ) with it's steps and procedures for it's appropriateness to achieve the research goals . The research sample was (112) . They were selected from the research community according to the following Employees in public department for sport tourism at Ministry of youth and sport of (8 ) individuals .They were selected purposively . Employees in public department for sport tourism at Ministry of tourism of (5) individuals .They were selected purposively . Employees in tourism installations at Arab Republic of Egypt in cities (Hurghada – Sharm El Sheik – El Ain EL Sokhana) , workers in the field of marketing and different fields of sport activities inside tourism installations of (81) individuals . They were selected randomly . Employees at advertisement companies in tourism field of (18) individuals . They were selected randomly . The most important findings are Weakness of applying advertising marketing strategies to promote sport tourism at Arab Republic of Egypt | ||
| Keywords | ||
| marketing; advertisement; sport touris | ||
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Statistics Article View: 195 |
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