The Role of Advertising and Trademarks Affections in Greco - Roman Egypt | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 4, Volume 21, Issue 2, December 2021, Pages 80-97 PDF (1.24 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2021.85089.1204 | ||
| Author | ||
| Doaa Fadel* | ||
| Lecturer in Tourist Guidance department, High Institute of Tourism & Hotels, King Marriott – Alexandria | ||
| Abstract | ||
| Clearly, each advertisement must communicate some information in order to change an attitude or persuade people. In the meantime, advertising appeared in prehistoric times such as in ancient Egypt it adds product value by creating brands to compete for instance, they marked brand cattle to indicate ownership. Egyptians rulers used personal promotion to glorify their achievement so advertising used to support the rulers and purchase goods in ancient Egypt as a way to influence the thinking of people and the Egyptian writing was a key to gain public support also Greece merchants hired town criers to walk through the streets to announce the arrival of ships. Additionally, trademarks have pointed to the branding of cattle that depicted on ancient Egyptian wall paintings as source identifiers for purposes of sale because Egypt was a center for trade routes such as western Asia so peoples were often shown in Egyptian art bringing gifts or trade goods to the king in ancient Egypt. | ||
| Keywords | ||
| Advertising; Newspaper; Communication; Trademarks; Shops; Merchants | ||
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