دوافع مشاهدة الشباب المصري للدراما الطبية المعروضة بالفضائيات العربية والأجنبية والإشباعات المتحققة منها | ||||
مجلة البحوث الإعلامية | ||||
Article 1, Volume 59, Issue 3, October 2021, Page 1107-1156 PDF (7.74 MB) | ||||
Document Type: المقالة الأصلية | ||||
DOI: 10.21608/jsb.2021.202044 | ||||
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Author | ||||
جيلان شرف | ||||
رئيس قسم الإذاعة و التليفزيون کلية الإعلام و تکنولوجيا الاتصال - جامعة السويس | ||||
Abstract | ||||
في إطار الاهتمام البحثي بظاهرة الاتصال الصحي في ظل ما يشهده العالم من أزمات صحية، وخاصة جائحة کورونا التي اجتاحت العالم، فقد برز دور وسائل الإعلام في تعزيز إرشادات منظمة الصحة العالمية لتثقيف الجمهور وتوعيته بهذا الوباء وکيفية اتباع الإجراءات الاحترازية للوقاية منه. وتعد الدراما الطبية أحد القوالب التليفزيونية التي تقدم معلومات صحية وطبية للجمهور بأسلوب سردي شائق؛ إلا أن قليلًا من الدراسات رکَّز على رؤية الجمهور؛ لذا تستکشف هذه الدراسة دوافع مشاهدة الأعمال الدرامية الطبية وإشباعاتها من منظور الاستخدامات والإشباع (U&G). وحددت هذه دراسة لقياس دوافع الشباب من دارسي الإعلام والعلوم الطبية والصحية تجاه مشاهدة الدراما الطبية، وعلاقة هذه الدوافع بالقضايا الصحية، ونشاط الجمهور (الانتقائية، والانتباه، والاحتياجات، والمشارکة السلوکية)، واستخدامهم للمعلومات الصحية من الأعمال الدرامية. وطُبقت هذه الدراسة على عينة عمدية متاحة قوامها 210 مبحوثين، ونوقشت الآثار النظرية والعملية لهذه النتائج. | ||||
Keywords | ||||
الدراما الطبية; نظرية الاستخدامات والإشباعات; الشباب المصري | ||||
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