The influence of the interior space commercial design on the Palestinian customer Case study: (The commercial center in the city of Nablus as a model)
Nairat, H. (2021). The influence of the interior space commercial design on the Palestinian customer Case study: (The commercial center in the city of Nablus as a model). EKB Journal Management System, 11(6), 23-37. doi: 10.21608/idj.2021.204880
Hassan Mohamed Nairat. "The influence of the interior space commercial design on the Palestinian customer Case study: (The commercial center in the city of Nablus as a model)". EKB Journal Management System, 11, 6, 2021, 23-37. doi: 10.21608/idj.2021.204880
Nairat, H. (2021). 'The influence of the interior space commercial design on the Palestinian customer Case study: (The commercial center in the city of Nablus as a model)', EKB Journal Management System, 11(6), pp. 23-37. doi: 10.21608/idj.2021.204880
Nairat, H. The influence of the interior space commercial design on the Palestinian customer Case study: (The commercial center in the city of Nablus as a model). EKB Journal Management System, 2021; 11(6): 23-37. doi: 10.21608/idj.2021.204880

The influence of the interior space commercial design on the Palestinian customer Case study: (The commercial center in the city of Nablus as a model)

International Design Journal
Article 2, Volume 11, Issue 6 - Serial Number 43, November and December 2021, Page 23-37  XML PDF (1.25 MB)
Document Type: Original Article
DOI: 10.21608/idj.2021.204880
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Author
Hassan Mohamed Nairat
Lecturer, Department of Applied Arts - College of Fine Arts - Al-Najah National University, hnairat@najah.edu
Abstract
This study aims at investigating the importance of color and its symbolic value  as one of the methods that affects the psychological and the physical  part of people  in dealing   with the surrounding environment as well as its effect on body cells. God created nature in different colors. The sky is blue while the trees are green. Humans can distinguish the difference in colors as theses colors have different waves, which affect the systems of the body differently. Psychologists have found a connection between the  favorite  colour and the psychological state of a person. The colors affect the neuro system of the body. Based on these findings, this study investigates the functional and psychological dimension of colors and its impact on the design of the internal space in commercial buildings and  the prospective customer. It's been found that many people don't take into consideration the significance of the psychological and functional dimensions of colors in the design of the internal space in commercial buildings which in turn  leave a negative effect on prospective customers. This study emphasizes the importance of choosing colors that attract more customers. It is possible now to recommend solutions that help to achieve the functional and esthetic dimensions of colors in  a way that goes with the development of the new building materials that are used in designing the internal space in commercial centers. Finally, this study offers some recommendations that can serve commercial centers in Palestine and Nablus city in particular in a way that reflects the importance of colors in designing the internsal space in commnercial buildings.




This study aims at investigating the importance of color and its symbolic value  as one of the methods that affects the psychological and the physical  part of people  in dealing   with the surrounding environment as well as its effect on body cells. God created nature in different colors. The sky is blue while the trees are green. Humans can distinguish the difference in colors as theses colors have different waves, which affect the systems of the body differently. Psychologists have found a connection between the  favorite  colour and the psychological state of a person. The colors affect the neuro system of the body. Based on these findings, this study investigates the functional and psychological dimension of colors and its impact on the design of the internal space in commercial buildings and  the prospective customer. It's been found that many people don't take into consideration the significance of the psychological and functional dimensions of colors in the design of the internal space in commercial buildings which in turn  leave a negative effect on prospective customers. This study emphasizes the importance of choosing colors that attract more customers. It is possible now to recommend solutions that help to achieve the functional and esthetic dimensions of colors in  a way that goes with the development of the new building materials that are used in designing the internal space in commercial centers. Finally, this study offers some recommendations that can serve commercial centers in Palestine and Nablus city in particular in a way that reflects the importance of colors in designing the internsal space in commnercial buildings.
Keywords
Psychological considerations; Physiological considerations; Color Harmony; Philosophy of color; Color Balance
References

1.      JOHN F. PILE ,(1997 in in) color terior. United States of America: MaGraw-Hill

2.         Hermann von Helmholtz ,Physiological Optics ,as translated in Sources of color scene by : David L. Mac Adam.

3.      Berns, Roy S. (2000 .)Billmeyer and Saltzman's Principles of Color, technology third edition .Wiley, New York.

4.      Lees-Maffei, G, 2008, Introduction: Professionalization as a focus in Interior Design History, Journal of Design History.

Piotrowski, C, 2004, Becoming an Interior Designer, John Wiley & Sons, New jersey, USA.

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