إدراک طلبة الجامعات المصرية للعلامة التجارية الشخصية عبر مواقع التواصل الاجتماعي "دراسة کيفية"

- Lynnette Nolan, "The impact of executive personal branding on non-profit perception and communications", Public Relations Review, 41, 2015, Pp. 288, http://dx.doi.org/10.1016/j.pubrev.2014.11.001

^-  Pérez, C., and  Grin Garten, H. "Personal Branding: An Essential Choice in the COVID-19 Era?", Journal of Multidisciplinary Research, (12)2, 2020, Pp.83-92.

^-  Lauren, I. Labrecque. Ereni, Markos and George, R. Milne, "Online personal branding processes, challenges, and implications". Journal of Interactive Marketing", 25(1), 2011, Pp.38 

^-  Gonne-Victoria, Benjamin. Lécuellé, Guillaume and Nagisa Sasaki, "Students' perceptions of online personal branding on social media sites, Linnaeus university",2017, P.8 http://www.diva-portal.org/smash/get/diva2:1114489/.

^-  Denny, McCorkle. And  Janice, Payan.,"Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding, Journal of Advertising Education",(21)1, 2017, Pp. 33-43, https://doi.org/10.1177/109804821702100107.

-Al Yahyaiya, M. (2019). munaa bint eabd allah albahraniatu, ealaa mahdi kazim," faeiliat barnamaj tadribiun fi maharat altaswiq aldhaatii ladaa talabat alsafi alhadi eashar fi saltanat euman, almajalat alduwaliat lildirasat altarbawiat walnafsiati, Oman, (5)3, 2019, s 297- 318.

- Tawfiq, A. (2015). "nhw nashr thaqafat altaswiq aldhaatii lildawr almihnii almumaris lil'akhisaayiyi alaijtimaeii bialmuasasat alaijtimaeiati: ruyat mustaqbaliatun: dirasatan mutbaqatan ealaa almuasasat alaijtimaeiat bimadinat qana", majalat dirasat fi alkhidmat alaijtimaeiati, kuliyat aladab, jamieat Hulwan, (38)13, 2267- 2583.

-Altaayiy, Y. (2009). "'unmudhaj taswiq aldhaat waealaqatuh bimaharat altafkir al'iibdaeii: dirasat tahliliatan lara' eayinat min almujibina", majalat alqadisiat lileulum al'iidariat walaiqtisadiati, kuliyat al'iidarat walaiqtisadi, jamieat Aleiraq, (11)3, 28- 51.

-Abd Allah, D. (2018). "tathir almusharakat fi mujtamae alealamat altijariat alaiftiradii eabr alfisbuk ealaa thiqat wawala' almustahlikina", almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, kuliyat al'iielami, jamieat Alqahira, (16), 1-65.

-Alshirbiny, A. (2020). "almuhadadat alnafsiat lijawdat ealaqat alealamat altijariat min manzur alaitisalat altaswiqiat almutakamilati", majalat buhuth alealaqat aleamat Alsharq Al'awsat, aljameiat Almisriat lilealaqat aleamati, (8)30, s 69-123.

-Zaki, R. (2020). "dawr al'iielanat altilifizyuniat lilsharikat alraaeiat lil'ahdath alriyadiat fi tadeim qimat alealamat altijariat waltaathir ealaa alsuluk alshirayiyi liljumhur almisrii", almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, kuliyat Al'iielam, jamieat Alqahira, (19), 428- 371.

- Alshirbiny, A. (2021). "almuhadadat alaijtimaeiat lijawdat ealaqat alealamat altijariat min manzur alaitisalat altaswiqiat almutakamilati", majalat buhuth alealaqat aleamat Alsharq Al'awsa, aljameiat Almisriat lilealaqat aleamati, (9)33, 13- 56.

-Abu Harb, H., Aleawadi, S., Abdel-Fattah, A. (2021). "faeiliat alsafahat alrasmiat lilealamat altijariat eabr alfisbuk fi alaitisal wa'iidarat alealaqat mae aleumala'i", almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, kuliyat al'iielami, jamieat Alqahira, (21), 435- 463.

-'Albirt, A. (2017). "taswiq aldawlat kaealamat tijariatin, dirasat simyulujiat tatabueiat lihamla "hi di musr" eabr 'iinistijrami", almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, kuliyat al'iielami, jamieat Alqahira, (12), 149- 204.

^- Yoshihiro, Kawano. And Yuka, Obu., "A Proposal for a Personal Branding Support Service in social media Times", Journal of Contemporary Eastern Asia, (12)2, 2013 Pp.49-59

^-  Deva, Rangarajan. Betsy D.Gelb, and Amy, Vandaveerb, "Strategic personal branding–—And how it pays off. Business Horizons,(60), 2017, Pp.657—666, https://doi.org/10.1016/j.bushor.2017.05.009.

^-  Andrew, M.Ledbetter. and Colten, Meisner.,"Extending the personal branding affordances typology to para social interaction with public figures on social media: Social presence and media multiplexity as mediators" .Computers in Human Behavior,2021, Pp. 115, 1-11,  https://doi.org/10.1016/j.chb.2020.106610

^-  Lauren. I.Labrecque, Ereni, Markos. and George, R. Milnec.,"Online personal branding processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 2011, Pp. 37–50.

^-  Hood, Karen M., Marcel M. Robles and Christopher D. Hopkins." Personal branding and social media for students in today’s competitive job market". The Journal of Research in Business Education Quarterly, 2015, 56(2), Pp33-47. https://doi.org/10.1016/j.bushor.2011.01.005.

^-  Andrea, N. Geurin-Eagleman., and Lauren M. Burch, "Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram, Sport Management Review, (19)2,2015, Pp.1-13, https://doi.org/10.1080/15332861.2013.859041

^-  Rosnani, Ahmad., Laili, Hashim., and Norasiah, Harun.,"Criteria for Effective Authentic Personal Branding for Academic Librarians in University Sains Malaysia Libraries, Procedia" - Social and Behavioral Sciences, 224, 2016,Pp 452 – 458, https://doi.org/10.1016/j.sbspro.2016.05.420

^-  Guillaume, Dumont. and  Mart, Ots., "Social dynamics and stakeholder relationships in personal branding", Journal of Business Research, 106, 2020, Pp.118–128, https://doi.org/10.1016/j.jbusres.2019.09.013

^-  Georgiana, Diana. Marin., and Constantin, Nilă,"Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/ human resources specialists’ perception", Social Sciences & Humanities Open, 4, 2021, pp. 1-8 https://doi.org/10.1016/j.ssaho.2021.100174

^-  Nor, Hasliza. Md Saad., and , Zulnaidi, Yaacob.,"Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of Fashion Valet and the duck Group", SAGE, https://doi.org/10.1177/21582440211030274, 2021, Pp.1-12

^-  İlkay, Karaduman."The effect of social media on personal branding efforts of top level executives, Procedia - Social and Behavioral Sciences, (99), The Proceedings of 9th International Strategic Management, Conference, 2013, Pp. 465 – 473. https://doi.org/10.1016/j.sbspro.2013.10.515.

^- George, K. Amoako, and Bernard, K.Okpattah.,"Unleashing sales force performance: The impacts of personal branding and technology in an emerging market. Technology in Society, 54,2018, Pp. 20- 26. https://doi.org/10.1016/j.techsoc.2018.01.013

^-  Madelene, Blaer. Warwick, Frost. And Jennifer, Laing. "The future of travel writing: Interactivity, personal branding and power". Tourism Management, 2020, Pp.77, 1-10, https://doi.org/10.1016/j.tourman.2019.104009.

^- Tingting, Zhang. Xiangbin,Yan. William, Yu. Chung, Wang, and Qin, Chen."Unveiling physicians’ personal branding strategies in online healthcare service platforms". Technological Forecasting & Social Change, 171, 2021, Pp.1-12,  https://doi.org/10.1016/j.techfore.2021.120964.

^- Akiko, Arai. Yong, Jae. Ko. Kiki, Kaplanidou,"Athlete brand image: Scale development and model test". European Sport Management Quarterly, 13(4), 2013, Pp.383–403.

^- Lidsky, David. "Me Inc: The rethink",(2005,March1) Available at https://www.fastcompany.com/55257/me-inc-rethink

^- Tingting, Zhang. Xiangbin, Yan. William, Yu. Chung, Wang, Qin, Chen, op, Cit, P.4.

^- Deva, Rangarajan. Betsy, D.Gelb. and Amy. Vandaveer, "Strategic personal branding–—and how it pays off". Business Horizons, 60, 2017, Pp.658-659, https://doi.org/10.1016/j.bushor.2017.05.009

^-  Daniel, J. Lair. Katie, Sullivan. and  George, Cheney., "Marketization and the recasting of the professional self: The rhetoric and ethics of personal branding". Management Communication Quarterly, 18(3), 2005, Pp307–343.

^-  Ifan D. H. Shepherd, From cattle and coke to Charlie: Meeting the challenge of self-marketing and personal branding. Journal of Marketing Management, (21)5-6,2005, P.590, https://doi.org/10.1362/0267257054307381

^- Manel, Khedher., "Personal branding phenomenon", International Journal of Information, Business and Management, 6(2), 2014, P.33.

^- Georgiana, Diana. Marin and Constantin, Nilăop, Cit , P.1

^- Hannes-Andrej, Machaz. and Keyvan, Shokoofh,"Personal branding: An essential choice? Journal of Multidisciplinary Research", 8(2),2016, P. 65  

^- Guillaume, Dumont. and Mart, Ots., op, Cit , P.13

-Abd Alkhaliq, A. (2000). eilm alnafs 'usuluh wamabadiuhu, Al'iiskandaria, dar Almaerif aljamieiati, 138.

^-  Eva, Illouz., "Cold intimacies: The making of emotional capitalism", Retrieved From:https://books.google.com.eg/books?id=uf2s70bUC0C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false, 1/9/2021, 2007,P.3.

^-  Katryna, Johnson., "The Importance of Personal Branding in social media: Educating Students to Create and Manage their Personal Brand". International Journal of Education and Social Science, (4)1, 2017, P.23.

^- Anand, Pillai.,"Creating your personal brand, NHRD Network Journal", (6)3, https://doi.org/10.1177/0974173920130316, 2013, Pp 36-39.

^- William, Arruda., "Personal branding in  The Digital World", TD: Talent Development ,(73)2,2019,Pp. 44,Retrieved from :https://www.coursehero.com/file/p6a89tck/Arruda-W-2019-Personal-Branding-in-the-Digital-World-TD-Talent-Development-732/.

^- Ashlesh, Shah., "Personal branding 2017 – For professions via social media. LinkedIn".(2017, January 4).   Retrieved from https://www.linkedin.com/pulse/personal-branding-2017-professionals-via-social-media-ashlesh-shah.

^- Elmore, L.,"Personal Branding 2.0",Women in Business is the property of ABWA Management LLC,2010, P. 14.