The Effectiveness of Social Media Platforms in preserving and promoting Egyptian Intangible Culture Heritage Destinations: The Case of Siwa Oasis. | ||||
| The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University | ||||
| Article 3, Volume 18.1, Issue 1, December 2021, Page 32-47 PDF (906.41 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/thalexu.2021.211866 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Shimaa Taha* ; Sara Ragab | ||||
| Faculty of Tourism and Hotels, Alexandria University, Egypt | ||||
| Abstract | ||||
| Recently the social media platforms tools have gained a boundless reputation in the field of marketing generally and the tourism field specifically. Those platforms could represent a powerful and effective way to highlight the Intangible Culture Heritage (ICH) if it can be used appropriately and professionally. Moreover, the ICH needs to be continuously performed and demonstrated efficiently to maintain its existence. Accordingly, this research aims to evaluate the usefulness of social media platforms to preserve and promote the Egyptian ICH. A questionnaire was designed and distributed to both Egyptian and foreign customers to measure the effectiveness of using social media platforms to appraise the value of the Egyptian ICH | ||||
| Keywords | ||||
| Keywords: Intangible Culture Heritage; Social Media Platforms; Siwa | ||||
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