Influence of Changing the New Technology on Digital Typography (case study – Arial font) | ||
| International Journal of Multidisciplinary Studies in Art and Technology | ||
| Volume 4, Issue 2, December 2021, Pages 131-148 PDF (1.21 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijmsat.2021.226262 | ||
| Authors | ||
| Nada Emad Abd El-Motaleb1; Hassan Mohamed Abolnaga2 | ||
| 1MFA Student – Graphic and Motion Designer– Faculty of fine arts, Alexandria University | ||
| 2Professor, Department of graphic Designs, Faculty of Fine Arts, Alexandria University | ||
| Abstract | ||
| From the dominance of Microsoft Word to the emergence of @font-face CSS typography style has reduced the typography style to one font per font design, usually Arial. As manufacturing types were increasingly shifted from foundries to software companies. The design of the letters by the use of the foundry is still a resource for designers, not the general public. Website and Layout rediscovered Latitude, Serif, and Specialized fonts once again. Or is there something else on the horizon for printing? Will the old three-line layout rules be developed as the de facto basis for font design limitations in traditional book publishing? Using a CMS like Word Press? A large number of publications are produced by words; supporting fonts support various glyphs in a language? The research will attempt to consider these issues and focus on the impact of websites and Web 2.0 topics. In addition, these examples in current use and the impact of globalization on web distribution, print, and font usage will be investigated with the specific examples included to support the examination's conclusions and extend the use of font APIs and their impact on print usage. One thing is clear, which is that changes in service delivery and the desire to seize the dominant position in the world market not only create time for new services, but also create the need to distinguish brands through typography. It is clear that the future will include changes in the use of the type (fonts) and how it is delivered on different digital devices. In age, Branding is everything. | ||
| Keywords | ||
| Influence; New Technology; Digital; Typography | ||
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