The Design Dimension of the Advertisement as a Source to Stimulate Tourism in the Luxor Region | ||||
| International Journal of Eco-Cultural Tourism, Hospitality Planning and Development | ||||
| Volume 5, Issue 1, June 2022, Page 54-69 PDF (551.03 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijecth.2022.238735 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Shehata Hosni HUSSEIN | ||||
| Department of Art Education, College of Outreach Education, Zagazig University, Egypt | ||||
| Abstract | ||||
| The researcher used shapes, symbols, pictures and hieroglyphs in the tourist advertisement as indications of the greatness of ancient Egyptian art, especially the Luxor area. Renewal in its form and moving away from traditional or known ideas, through the designer's use of the computer and the potential of graphic programs in design and plastic treatments in new artistic formulations. The researcher's use of photographs, changing them and merging them in innovative ways leads to attracting the attention of the tourist to a great extent and achieving the purpose of the advertising message. Pictures are considered a universal and expressive visual language equivalent to a thousand words, so they affect the mind and emotions with better efficiency than words. The text in the advertisement is the most complex element of pictures, drawings or numbers | ||||
| Keywords | ||||
| Design; Dimension; Advertisement; Stimulate; Tourism; Luxor Region | ||||
|
Statistics Article View: 141 PDF Download: 144 |
||||
