The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies
أبو زيد, Ù., سعد, Ø. (2023). The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies. EKB Journal Management System, 4(1), 425-444. doi: 10.21608/cfdj.2023.258051
وليد أبو بکر حسني حسن أبو زيد; بهاء الدين مسعد سعد. "The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies". EKB Journal Management System, 4, 1, 2023, 425-444. doi: 10.21608/cfdj.2023.258051
أبو زيد, Ù., سعد, Ø. (2023). 'The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies', EKB Journal Management System, 4(1), pp. 425-444. doi: 10.21608/cfdj.2023.258051
أبو زيد, Ù., سعد, Ø. The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies. EKB Journal Management System, 2023; 4(1): 425-444. doi: 10.21608/cfdj.2023.258051

The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies

المجلة العلمية للدراسات والبحوث المالية والتجارية
Article 16, Volume 4, Issue 1, January 2023, Pages 425-444    PDF (603.48 K)
Document Type: المقالة الأصلية
DOI: 10.21608/cfdj.2023.258051
Authors
وليد أبو بکر حسني حسن أبو زيد1; بهاء الدين مسعد سعد2
1الاکاديمية الدولية للهندسة وعلوم الاعلام-شعبة إدارة الاعمال
2الأکاديمية الدولية للهندسة وعلوم الإعلام -شعبة إدارة الاعمال
Abstract
This study aims to provide a comparative analysis ofthe mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-WE), relying on both qualitative and quantitative methods. It is believed that CSR is concerned with raising awareness to various levels. In this regard, there appears to be a relationship between phone company consumers' impressions of social responsibility policies and loyalty and retention, substantiating the occurrence of a correlation.
Keywords
Telecommunication companies; CSR strategies; Loyalty; Retain the customers; Customers’ perceptions
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