The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"
Kandil, M., Mansour, Z., Mohamed, E. (2022). The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market". EKB Journal Management System, 5(2), 405-412. doi: 10.21608/dusj.2022.275554
Mohamed Kandil; Ziad Saleh Mansour; Eyad Ehab Mohamed. "The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"". EKB Journal Management System, 5, 2, 2022, 405-412. doi: 10.21608/dusj.2022.275554
Kandil, M., Mansour, Z., Mohamed, E. (2022). 'The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"', EKB Journal Management System, 5(2), pp. 405-412. doi: 10.21608/dusj.2022.275554
Kandil, M., Mansour, Z., Mohamed, E. The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market". EKB Journal Management System, 2022; 5(2): 405-412. doi: 10.21608/dusj.2022.275554

The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"

Delta University Scientific Journal
Volume 5, Issue 2, September 2022, Pages 405-412    PDF (401.77 K)
Document Type: Original research papers
DOI: 10.21608/dusj.2022.275554
Authors
Mohamed Kandil; Ziad Saleh Mansour* ; Eyad Ehab Mohamed*
Abstract
This study aims to examine the impact of word-of-mouth on brand avoidance in the Egyptian Automobile market. To achieve this objective we designed a survey for sample size is 384 customers, pooling the answers and analyzed statistically. The results show a significant relationship between word-of-mouth and brand avoidance.
Keywords
Word of Mouth; Brand Avoidance
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