The impact of Color Element of E-advertising on Social Network Platforms on sales growth | ||
| المجلة العلمية للدراسات التجارية والبيئية | ||
| Article 26, Volume 13, Issue 4, October 2022, Pages 241-269 PDF (393.68 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jces.2022.279793 | ||
| Author | ||
| Mohamed Abdel Moez Aly Youssef* | ||
| PhD Researcher, Sadat Academy for management sciences, Cairo, Egypt Marketing manager at Soudanco co., Egypt | ||
| Abstract | ||
| Objective: Increased exposure on social media sites makes consumer vulnerable to digital advertising, promoting them to make a purchase. However, concentrated marketing necessitates devising innovative strategies for intriguing customers. This study assesses The impact of Color Element of E-advertising on Social Network Platforms on sales growth Method: Descriptive analytical research design was adopted with the use of questionnaire as data collection instrument. A sample of 385 respondents was randomly selected and test instrument administered on them. Results: It showed that advertising design majorly affects the sales growth (69.6%), Conclusion: The Color used in the E-advertising on Social Network Platforms has a positive impact on sales growth. | ||
| Keywords | ||
| Color; E-advertising; Social Network Platforms; sales growth | ||
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