Factors Affecting Customers' Intentions to Patronize Healthy Food Restaurants | ||
| International Journal of Tourism, Archaeology and Hospitality | ||
| Article 9, Volume 3, Issue 1, January 2023, Pages 139-160 PDF (982.57 K) | ||
| Document Type: Research Articles | ||
| DOI: 10.21608/ijtah.2023.185303.1035 | ||
| Author | ||
| Menna Allah Hussein Mohamed* | ||
| Hotel Management Departement, Faculty of Tourism and Hotels, Helwan University, Egypt. | ||
| Abstract | ||
| Purpose: Nutrition plays a significant role in preserving health and preventing diseases, as is well-acknowledged and well-documented. Moreover, people are taking charge of their own eating patterns and health attitudes during this time to upkeep a range of nutritional and healthful behaviors. The overall aim of this study is to find out factors affecting customers’ intentions to patronize healthy restaurants and to establish a conclusion and a set of recommendations for the Egyptian healthy restaurants in greater Cairo. The thesis has specific objectives to Provide an overview of healthy food restaurants and healthy food, Determine the concept of nutrition, its importance, and its development, Determine the relationship between bad eating habits and diseases, Identify the extent of fear of obesity and its impact on customers going to healthy eating restaurants, Explore the reasons for their intentions to patronize healthy food restaurants in greater Cairo and Develop recommendations for healthy food restaurants to increase the number of customers. Among the reasons for choosing the topic: presenting a new topic and scientific addition, finding a solution to the problem of the study, highlighting important topics and trying to contribute to future studies. Design/methodology/approach: A questionnaire survey on 301 Healthy Restaurants' customers has been conducted to determine factors influencing their behavioral intention toward these restaurants. Findings: The research results show that lifestyle, food quality, and personal health concerns are the main factors in the formation of customers' behavioral intention toward healthy restaurants | ||
| Keywords | ||
| Keywords: Customers' Intentions; Healthy Food; Restaurants | ||
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