The Role of Employer Brand on E-Recruitment during COVID-19 in Egypt | ||
| مجلة البØوث الإدارية والمالية والکمية | ||
| Volume 3, Issue 1, March 2023, Pages 161-181 PDF (769.41 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/safq.2023.180463.1039 | ||
| Author | ||
| صابرين نجم* | ||
| الاكاديميه العربيه للعلوم و التكنولوجيا | ||
| Abstract | ||
| This research aims to explore the role of using employer branding on E- recruitment process. The research question is raised whether their relationship between the employer branding and E-recruitments process and E-WOM through LinkedIn. This research was laid out through combination of qualitative and with quantitative questionnaire design. The data collection methods were entailed with online and offline questionnaire. In order to explore the impact of Employer-branding on E-recruitment. This research adopted a quantitative methodology and data was collected through an online and offline questionnaire measuring the job seekers perception (attraction, intention and time) for companies in Egypt with a sample of 385 respondents. results were analyzed using the (Minitab) program The research concluded that there is a relationship and an effect between the Employer branding and its dimensions and the E-recruitment of job seekers in Egypt under study. | ||
| Keywords | ||
| EB: Employer branding; ER: Electronic recruitment; E-WOM: electronic word of mouth; SM: social media | ||
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