The Impact of watching foreign dramas on the Netflix platform on the awareness of Upper Egyptian youths about western human rights values | ||||
| المجلة العربية لبحوث الاتصال والإعلام الرقمي | ||||
| Article 13, Volume 2, Issue 3, January 2023, Page 335-359 PDF (222.06 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/ajscd.2023.295190 | ||||
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| Authors | ||||
| Rahma mostafa1; Tarek Metwally,1; Ebram Hany1; Maha Ahmed1; Marwan Mostafa; Mohamed Abo Bakr1; Fardouis Tag El-Deen1; Engi Aboulezz2; Fatma El Zahraa Mohamed1 | ||||
| 1- | ||||
| 2Radio and Television Department | ||||
| Abstract | ||||
| The study aimed at finding the impact of watching foreign drama that presented on the Netflix digital platform on the awareness of young people in Upper Egypt about Western human rights values, where Netflix is spreading many cultural ideas and values presented through its content and tries to inculcate them within Arab societies, so it is important to know how young people in Upper Egypt deal with these new beliefs and norms. The study was applied through an electronic survey of a sample of 100 people from the governorates of Upper Egypt, such as Beni Suef, Assiut, Sohag, Minya, and Aswan. This study relies on the theory of perceived reality through the media, which is concerned with measuring young people’s awareness of what they receive from the media and various platforms. The results indicated the success of the Netflix platform in influencing not a small group of young people in Upper Egypt, where many people believed that Western societies were better than Arab societies in their application of human rights values. The results also show that Netflix has achieved great success in penetrating into Egyptian society because of its diverse content, which has received interest and admiration of the study sample. | ||||
| Keywords | ||||
| Netflix- Egyptian youth; human rights value | ||||
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