Employing the technique of projection associated with architectural surfaces in the development of modern mural methods and display
elsharkawy, D., amin, O., Abdul Rahman, A. (2023). Employing the technique of projection associated with architectural surfaces in the development of modern mural methods and display. EKB Journal Management System, 13(3), 351-361. doi: 10.21608/idj.2023.296276
Dalia elsharkawy; Ola Fawzy amin; Akmal Hamed Abdul Rahman. "Employing the technique of projection associated with architectural surfaces in the development of modern mural methods and display". EKB Journal Management System, 13, 3, 2023, 351-361. doi: 10.21608/idj.2023.296276
elsharkawy, D., amin, O., Abdul Rahman, A. (2023). 'Employing the technique of projection associated with architectural surfaces in the development of modern mural methods and display', EKB Journal Management System, 13(3), pp. 351-361. doi: 10.21608/idj.2023.296276
elsharkawy, D., amin, O., Abdul Rahman, A. Employing the technique of projection associated with architectural surfaces in the development of modern mural methods and display. EKB Journal Management System, 2023; 13(3): 351-361. doi: 10.21608/idj.2023.296276

Employing the technique of projection associated with architectural surfaces in the development of modern mural methods and display

International Design Journal
Article 24, Volume 13, Issue 3, May and June 2023, Pages 351-361    PDF (2.09 M)
Document Type: Original Article
DOI: 10.21608/idj.2023.296276
Authors
Dalia elsharkawy1; Ola Fawzy amin2; Akmal Hamed Abdul Rahman3
1Professor at the faculty of applied arts, decoration department, Helwan university,
2Teaching Assistant, Faculty of Applied Arts, Helwan University,olafawzy223@gmail.com
3Assistant Professor, Department of Decoration, Faculty of Applied Arts, Helwan University, Director of Graphic and Media Program, Galala University,
Abstract
The philosophy of post-modernity, digital arts, and the emergence of interactive technological developments has brought a dramatic transformation of the visual image and its impact on various visual fields, as well as the field of design and architecture as is related to a huge part of these changes and innovations. As a result, artists and contemporary designers are using the computer and associated digital software as a new artistic medium and built digital technologies and tools to create a high-quality artwork as an integral part of the creative process, offering a vision that has not been easy to execute before, and innovating all the new features and features of technology to help it dazzle the recipient by connecting elements, ideas, and techniques to produce rich, valuable, and dazzling artwork. It is worth mentioning that each of these technologies has its own forms, characteristics, advantages, disadvantages, and strengths in application in the field of modern architecture and murals. For example, projection mapping technology takes the lead among modern technologies, which has led to a dramatic development in the field of wall imaging and methods of implementing modern murals. As a result, this attracts the pleasure of the viewer or recipient and contribute to the rich visual image of contemporary murals. The problem lies in research on the extent to which optical projection technology and its possibilities can be used to implement modern and contemporary murals that achieve the aesthetic and functional dimensions of architectural spaces.
The problem lies on the extent to which optical projection technology and its possibilities can be used to implement modern and contemporary murals that achieve the aesthetic and functional dimensions of architectural bodies. The research followed an analytical-descriptive approach and an applied approach to access applied solutions that enrich the field of modern murals and apply them through projection mapping technology. The research concluded through study and experimentation that the use of digital technologies such as projection art installation techniques can It is considered one of the ways of developing and enriching the mural using traditional raw materials that can be used in architectural bodies, such as those with an educational role. Museums provide effective and well-established entertainment. Modern art museums use complementary digital technologies that can interact with human senses to increase expertise, facilitate the transfer of information, and create a fun, interactive, and educational environment that stimulates visitors' vision to enrich the museum experience. This experience is achieved by recognizing the works displayed by visitors with the help of different digital interfaces or murals based on modern technology that can provide a visual account of the pieces displayed by adding a different event to the museum experience in that they allow the user to form his own experience and provide flexible and alternative experiences.
 Research Problem: The problem of research revolves around the extent to which optical projection technology can be used to implement modern murals that fall under the term media architecture (Mediatecture) and contribute to the creation of design ideas for architectural spaces within the Grand Egyptian Museum
Research Objective: Introducing a new design vision for murals by digital technology and displaying them with optical projection technology and creating structural relationships in which light plays the primary role in integrating the surface with the space depth of the architectural surface
Keywords
modern murals; projection; media architecture; museum projections; Contemporary Mural
Supplementary Files
References
  1. Ali Khaled Youssef. (2002). Contemporary Architecture and the Intellectual and Applied Return on Contemporary Egyptian Architecture.
  2. Nisreen Nabil Fawzy. (2011). Employing digital arts in the design construction of murals within cultural institutions. 177.
  3. Nermin Saeed. (2021). Projection technique in architecture from the perspective of the art of optical illusion. Journal of Design and Applied Arts, 164.
  4. Yousra Mohammed Al-Amir. (2018). Employing photosynthesis with kinetic performance as an input to wall design to emphasize the Egyptian identity.
  5. A Alfakhry, A. (2015). "Media Architecture A Comparative Study of Display Technologies According to Their Design Characteristics. Al-Rafidain Engineering Journal (AREJ),, 1-20.
  6. Barlow, J. (2017). Experiences of Travel and Northern Rural Landscapes in Contemporary Art. . Diss. Universi of Brighton.
  7. Bimber, O. a. (2005). Spatial augmented reality: merging real and virtual worlds.
  8. Brownell, B. e. (2010). ransmaterial 3: a catalog of materials that redefine our physical environment. Princeton Architectural.
  9. Čikić-Tovarović, J. Š.-Š. (2011). Specific problems of media facade design. Architecture and Civil Engineering, 179-203.
  10. Empler, T. (2017). Dynamic urban projection mapping ,the international and interdisciplinary . Multidisciplinary Digital Publishing Institute Proceedings.
  11. Frank Biocca . (2014). Seeing Augmented Reality is More Moving and Memorable: Comparing the Psychological Effects of 3-Dimensional Projection Mapping Versus 2-Dimensional Projection. Conference: ISPR: The 15th International Conference on..
  12. Grugier, M. (2019, 4). Light and space spanning the arts. (J. Lemercier:, Interviewer)
  13. Maniello, D. (2015). Augmented reality in public spaces: Basic techniques for video mapping. Le Penseur.
  14. Maxence Grugier. (4, 2019). Light and space spanning the arts‘,. (Joanie Lemercier:، المحاور)
  15. Mine, M. R. (2012 ). Projection-Based Augmented Reality in Disney Theme Parks . Computer 45.7 , 32-40.
  16. Motta, T. (2014). "Kinect projection mapping. SBC Journal on Interactive Systems 5.3, 4-14.
  17. Hamlyn, N. (2004). Site specificity in film and video installation. Experiments in moving image. Epigraph Publications, University of Westminster UK, 26.
  18. Schmidt, S. (2016). : Interaction Techniques for Spatial Augmented Reality Setups.
  19. Vinzent, J. (2005). Muteness as Utterance of a Forced Reality Jack Bilbo’s Modern Art Gallery (1941–1948).". Brill,, 301.
  20. White, M. (2007). Multimodal mixed reality interfaces for visualizing digital heritage. International Journal of Architectural Computing , 37.
  21. Kang, Y. (2018). The spatiality of projection mapping: a practice-based research on projected moving-image installation. Royal College of Art (United Kingdom
Statistics
Article View: 521
PDF Download: 569