Impact of Digital Transformation Technologies on Egypt Air Sustainability
Khalaf, A., Abdelrady, H. (2023). Impact of Digital Transformation Technologies on Egypt Air Sustainability. EKB Journal Management System, 24(1), 44-61. doi: 10.21608/jaauth.2023.209827.1453
Asmaa Abd Elraouf Khalaf; Hussein Abdelwahab Abdelrady. "Impact of Digital Transformation Technologies on Egypt Air Sustainability". EKB Journal Management System, 24, 1, 2023, 44-61. doi: 10.21608/jaauth.2023.209827.1453
Khalaf, A., Abdelrady, H. (2023). 'Impact of Digital Transformation Technologies on Egypt Air Sustainability', EKB Journal Management System, 24(1), pp. 44-61. doi: 10.21608/jaauth.2023.209827.1453
Khalaf, A., Abdelrady, H. Impact of Digital Transformation Technologies on Egypt Air Sustainability. EKB Journal Management System, 2023; 24(1): 44-61. doi: 10.21608/jaauth.2023.209827.1453

Impact of Digital Transformation Technologies on Egypt Air Sustainability

Journal of Association of Arab Universities for Tourism and Hospitality
Volume 24, Issue 1, June 2023, Page 44-61  XML PDF (955.25 K)
Document Type: Original Article
DOI: 10.21608/jaauth.2023.209827.1453
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Authors
Asmaa Abd Elraouf Khalaf email 1; Hussein Abdelwahab Abdelrady2
1Tourism Studies Department Faculty of Tourism and Hotels Minia University, Egypt
2Associate Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Minia University, Egypt
Abstract
Recently, sustainability has emerged as a fundamental driving force for the aviation industry. To maintain the desired trends in sustainable aviation, the fast development of fundamentally new and innovative technology and solutions must be reviewed. This research aims to investigate digital transformation technologies and their impact on EgyptAir's sustainability. To achieve this, the study used a descriptive-analytical approach, in which a questionnaire was prepared and distributed to a random sample of 166 aviation industry professionals and EgyptAir employees, using SPSS 25.0, descriptive statistics, reliability analysis, coefficient analysis, Pearson correlation analysis, and regression analysis. The study presented many findings; the most important of these is that there is a significant, moderately positive relationship between the contributions of digital transformation technologies and sustainability efforts at EgyptAir. While regression analysis findings demonstrate that improving sustainability efforts at EgyptAir are influenced by the contributions of digital transformation technologies. The research recommended that EgyptAir should incentivize digital transformation and technological innovation through continued international cooperation.
Keywords
Digital Transformation; Technologies; Sustainability; Egypt Air
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