A Comparative Study between The impact of both Product Placement and Brand Integration Strategies on Brand Positioning in the Streaming Services: Testing a Moderating Role of branded content and customers’ attitude
محمد فريد, . (2023). A Comparative Study between The impact of both Product Placement and Brand Integration Strategies on Brand Positioning in the Streaming Services: Testing a Moderating Role of branded content and customers’ attitude. EKB Journal Management System, 41(4), -. doi: 10.21608/jso.2023.211926.1155
د/شريف طاهر محمد فريد. "A Comparative Study between The impact of both Product Placement and Brand Integration Strategies on Brand Positioning in the Streaming Services: Testing a Moderating Role of branded content and customers’ attitude". EKB Journal Management System, 41, 4, 2023, -. doi: 10.21608/jso.2023.211926.1155
محمد فريد, . (2023). 'A Comparative Study between The impact of both Product Placement and Brand Integration Strategies on Brand Positioning in the Streaming Services: Testing a Moderating Role of branded content and customers’ attitude', EKB Journal Management System, 41(4), pp. -. doi: 10.21608/jso.2023.211926.1155
محمد فريد, . A Comparative Study between The impact of both Product Placement and Brand Integration Strategies on Brand Positioning in the Streaming Services: Testing a Moderating Role of branded content and customers’ attitude. EKB Journal Management System, 2023; 41(4): -. doi: 10.21608/jso.2023.211926.1155