A Pragmatic Study of Euphemisms in Al-Ahram Newspaper (2003- Present) | ||||
| مجلة کلية الآداب | ||||
| Article 9, Volume 68, Issue 68, July 2023, Page 3-40 PDF (1000.47 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/bfa.2023.196390.1177 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Hanaa Abdellah Al-Sayed 
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| مدرس لغة - جامعة سوهاج | ||||
| Abstract | ||||
| The present study aims to explore the strategies, functions and styles of euphemisms mentioned in Al-Ahram Newspaper from 2003 to present. The study adopted the models of Warren (1992) and Allan and Burridge (1991) to investigate the strategies of euphemism. Moreover, Burridge’s (2012) categorization and Allan and Burridge's (1991) classification were employed to explore the functions and styles of euphemism, respectively. The results demonstrated that metaphor, which was employed (11) times with a percentage of (20.8%), was ranked first. In contrast, the least frequent strategies were colloquial or common terms, deletion, phonemic replacement and fuzzy words that were utilized only once (1.9%). Protective euphemism was the most frequent; it occurred (16) times with a percentage of (48.5%). Provocative euphemism was the least frequent; it occurred twice (6%). Formal style, which occurred (12) times with a percentage of (25%), was ranked the highest. Casual style, whose frequency was (4) times with a percentage of (14.3%), was ranked the lowest. | ||||
| Keywords | ||||
| Euphemism; Protective euphemism; Provocative euphemism; Formal style; Casual style | ||||
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