Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University
Sadek, Z., Hussein, W., Hassan, A., Gaafary, M. (2024). Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University. EKB Journal Management System, 42(2), 90-97. doi: 10.21608/ejcm.2023.231271.1267
Zeinab Ashraf Sadek; Wafaa Mohamed Hussein; Azza Mohammed Hassan; Maha E Gaafary. "Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University". EKB Journal Management System, 42, 2, 2024, 90-97. doi: 10.21608/ejcm.2023.231271.1267
Sadek, Z., Hussein, W., Hassan, A., Gaafary, M. (2024). 'Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University', EKB Journal Management System, 42(2), pp. 90-97. doi: 10.21608/ejcm.2023.231271.1267
Sadek, Z., Hussein, W., Hassan, A., Gaafary, M. Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University. EKB Journal Management System, 2024; 42(2): 90-97. doi: 10.21608/ejcm.2023.231271.1267

Digital Food Marketing on Social Networking Sites: Exposure, Engagement, and association with Overweight/Obesity among Medical Students in An Egyptian University

The Egyptian Journal of Community Medicine
Article 3, Volume 42, Issue 2, April 2024, Pages 90-97    PDF (813.66 K)
Document Type: Original Article
DOI: 10.21608/ejcm.2023.231271.1267
Authors
Zeinab Ashraf Sadek* 1; Wafaa Mohamed Hussein2; Azza Mohammed Hassan1; Maha E Gaafary3
1Department of Community, Environmental and Occupational Medicine , Faculty of Medicine, Ain Shams University, Cairo, Egypt.
2Department of community, environmental and occupational medicine, Faculty of medicine, Ain Shams University, Cairo, Egypt.
3Abbassia Beside El Nour Mosque - Cairo Egypt
Abstract
Background: Digital food marketing on social networking sites (SNS) can significantly impact young people’s food choices and increase consumption of unhealthy foods, snacking, and disordered eating behaviors. Objective: To describe the SNS use patterns, exposure to, and engagement with SNS food marketing among medical students. Methods: A cross-sectional study was carried out on a convenience sample of 706 medical students. An online survey was used to collect sociodemographic data, type, and frequency of SNS use. Five-point Likert scale questions were used to measure the levels of exposure to and engagement with SNS food marketing. Results: Participants were mostly females (57.93%), with a mean age of 20.77±1.98 years. Out of 706 participants, 157 (22.2%) reported daily exposure to any SNS food marketing, and 190 (26.9%) fell in the high engagement category. Daily exposure to food marketing was significantly associated with daily SNS use for two hours or more (p=0.006). Earlier age of onset of SNS use, number of SNS accounts, and two hours or more of daily SNS use were associated with higher engagement (p
Keywords
social media; digital food marketing; young adults; social media engagement
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