Exploring the Potential of Meditation Tourism in Egypt | ||
| مجلة المعهد العالي للدراسات النوعية | ||
| Volume 3, Issue 15, July 2023, Pages 4519-4582 PDF (1.36 M) | ||
| Document Type: البحوث والدِّراسات. | ||
| DOI: 10.21608/hiss.2023.331495 | ||
| Author | ||
| رجاء فوزي محمد السيد | ||
| كلية سياحة وفنادق جامعة حلوان، قسم الدراسات السياحية | ||
| Abstract | ||
| This paper aims to explore the potential of meditation tourism in Egypt. With its rich cultural heritage, spiritual traditions, and serene natural landscapes, Egypt presents a promising destination for individuals seeking inner peace, self-reflection, and holistic well-being through meditation practices. However, the concept of meditation tourism is relatively unexplored in the Egyptian tourism industry. This study aims to gain insights into the current status, opportunities, and challenges of developing meditation tourism in Egypt. An online survey was conducted to assess Egypt's capability to tap into this market, with 108 complete responses collected between July and September 2023. The hypothesis tested suggests that word-of-mouth recommendations significantly influence awareness of meditation tourism in Egypt. The findings can shed light on the power of personal recommendations and testimonials in attracting potential travelers interested in meditation experiences, highlighting the importance of fostering positive customer experiences to encourage word-of-mouth marketing. The statistical analysis provides valuable information about participant demographics, Package preferences, and the impact of word-of-mouth recommendations. These insights enable tourism stakeholders to develop tailored strategies, target specific demographic segments, and foster positive word-of-mouth recommendations. By conducting empirical research that explores the influence of WOM recommendations on awareness of meditation tourism in Egypt, this study aims to contribute to the existing literature and provide valuable insights for tourism marketers and policymakers. | ||
| Keywords | ||
| meditation tourism; Egypt; potential; spiritual | ||
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