Anti-Design Approach to Enhance Creativity in Design | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 3, Volume 5, Issue 1, January 2024, Pages 88-98 PDF (1.7 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2023.221213.1308 | ||
| Author | ||
| Rania Ezzat Amin* | ||
| October University for Modern Sciences and Arts (MSA), Faculty of Arts and Design, Graphics and Media Art Department, Cairo, Egypt | ||
| Abstract | ||
| As a result of the continuous development in the field of design and the large number of designs presented to the costumers, it was necessary and very important to find new and different methods and approaches that work to attract the attention of the costumers and interact more strongly with the design. Research objective to find new approach in design to attract customers and interact with them widely through the huge amount of designs he see, anti-design approach is a way to think about beauty and functionality in a different unconventional way instead of following the usual basic rules of design, it is the rebellious and eccentric contradiction of design which is specially followed to break the traditional norms, rules and principles of design and reformulate them in a new way in order to generate a different and creative design to attract the attention of costumers and keep them involved in continuous interaction with the design. The research hypotheses that using anti design approach in designs enhances and attracts customers' attention more, and makes them interact more effectively with the designs presented to them. This is what we address in this research by following the analytical method to some designs that depend on an anti-design approach to attract customers’ attention and interact with them more. | ||
| Keywords | ||
| Design; Anti-design; Graphic Design; Anti-design artist | ||
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