Analyzing the Trends of the Chinese Outbound Tourism Market as an Emerging Prospect for Egypt and Tanzania: A Comparative Study
El-kasrawy, S., Mlay, G., Beshay, A. (2023). Analyzing the Trends of the Chinese Outbound Tourism Market as an Emerging Prospect for Egypt and Tanzania: A Comparative Study. EKB Journal Management System, 20(2), 23-44. doi: 10.21608/thalexu.2024.252335.1116
Samar El-kasrawy; Gladstone Mlay; Amany Beshay. "Analyzing the Trends of the Chinese Outbound Tourism Market as an Emerging Prospect for Egypt and Tanzania: A Comparative Study". EKB Journal Management System, 20, 2, 2023, 23-44. doi: 10.21608/thalexu.2024.252335.1116
El-kasrawy, S., Mlay, G., Beshay, A. (2023). 'Analyzing the Trends of the Chinese Outbound Tourism Market as an Emerging Prospect for Egypt and Tanzania: A Comparative Study', EKB Journal Management System, 20(2), pp. 23-44. doi: 10.21608/thalexu.2024.252335.1116
El-kasrawy, S., Mlay, G., Beshay, A. Analyzing the Trends of the Chinese Outbound Tourism Market as an Emerging Prospect for Egypt and Tanzania: A Comparative Study. EKB Journal Management System, 2023; 20(2): 23-44. doi: 10.21608/thalexu.2024.252335.1116

Analyzing the Trends of the Chinese Outbound Tourism Market as an Emerging Prospect for Egypt and Tanzania: A Comparative Study

The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University
Article 2, Volume 20, Issue 2, December 2023, Page 23-44  XML PDF (1.44 MB)
Document Type: Original Article
DOI: 10.21608/thalexu.2024.252335.1116
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Authors
Samar El-kasrawy1; Gladstone Mlay2; Amany Beshay email 3
1Faculty of Tourism & Hotels Alexandria University
2Director of Marketing, Tanzania Tourist Board, Ministry of Natural Resources and Tourism, United Republic of Tanzania
3Tourism Studies Department Faculty of Tourism & Hotels Alexandria University
Abstract
This research explores the transformative impact of Chinese outbound tourism on the global landscape, particularly focusing on the rising potential for Egypt and Tanzania. With China emerging as the world's largest outbound travel market, destinations are keen to understand and harness this lucrative opportunity. The study aims to bridge the knowledge gap by conducting a comparative analysis of the Chinese outbound tourism market trends and its potential for Egypt and Tanzania. The empirical study utilizes questionnaires distributed to Chinese tourists in both countries and officials from relevant tourism entities. The study investigates the characteristics, behaviors, motivations, activities, and trends of the Chinese outbound market. The study contributes to the development of tourism in Egypt and Tanzania by offering insights into the Chinese outbound market. Policymakers, tourism boards, and businesses can use the findings to formulate effective strategies, capitalize on market trends, and further integrate the growing Chinese outbound tourism market into their tourism development plans.
Keywords
Chinese tourist market; Chinese outbound tourism; Egypt; Tanzania
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