The Role Of B2b Marketing Activities In Enhancing The Sales Of Private Egyptian Air Carriers
Mohamed, A., Abd Eljalil, S., Ezzat, M. (2024). The Role Of B2b Marketing Activities In Enhancing The Sales Of Private Egyptian Air Carriers. EKB Journal Management System, 7(1), 1-22.
Ahmed Mahmoud Mohamed; Sabreen G. Abd Eljalil; Mohamed Ezzat. "The Role Of B2b Marketing Activities In Enhancing The Sales Of Private Egyptian Air Carriers". EKB Journal Management System, 7, 1, 2024, 1-22.
Mohamed, A., Abd Eljalil, S., Ezzat, M. (2024). 'The Role Of B2b Marketing Activities In Enhancing The Sales Of Private Egyptian Air Carriers', EKB Journal Management System, 7(1), pp. 1-22.
Mohamed, A., Abd Eljalil, S., Ezzat, M. The Role Of B2b Marketing Activities In Enhancing The Sales Of Private Egyptian Air Carriers. EKB Journal Management System, 2024; 7(1): 1-22.

The Role Of B2b Marketing Activities In Enhancing The Sales Of Private Egyptian Air Carriers

International Journal of Tourism and Hospitality Management
Volume 7, Issue 1, June 2024, Page 1-22  XML PDF (914.68 K)
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Authors
Ahmed Mahmoud Mohamed1; Sabreen G. Abd Eljalil2; Mohamed Ezzat3
1Researcher, Faculty Of Tourism And Hotels, Luxor University, Egypt
2Faculty Of Tourism And Hotels, Luxor University, Egypt
3Faculty Of Tourism And Hotels, Minia University, Egypt
Abstract
Airline companies employ marketing practices in a fiercely competitive environment with increasing rivals and higher customer expectations. Therefore, the purpose of the current study is to demonstrate the impact of business to business (B2B) marketing practices on enhancing the sales of private Egyptian air carriers. The current study utilized the quantitative and qualitative approaches to achieve the study objectives. To collect data, questionnaire targeted the marketing, sales and customer services managers of private Egyptian air carriers. Data collected were analyzed using SPSS (23) statistical tool. The study found that there is a statistical significant and positive correlation between marketing performance measurement system and B2B marketing practices, besides it declared the positive influence of B2B marketing practices on sales growth. Moreover, the study declared the necessity of implementing effective marketing performance measurement system to support marketing managers at private Egyptian air carriers to achieve the marketing objectives in cost effective manner.
Keywords
B2B Marketing; Marketing Practices; Performance Measurement System; Private Egyptian Air Carriers; Sales Growth
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