Exploring the Role Of Covid-19 Pandemic On Enhancing Tour Guiding Sector In Egypt | ||||
| International Journal of Tourism and Hospitality Management | ||||
| Volume 7, Issue 1, June 2024, Page 294-311 PDF (832.55 K) | ||||
| Document Type: Original Article | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Hassan Refaat; Noha Abou El Gheit Dawood | ||||
| Faculty Of Tourism and Hotels, Luxor University, Egypt | ||||
| Abstract | ||||
| Despite the significant negative impact of the COVID-19 pandemic on the tourism sector, causing disruption across various sub-sectors, including the tourist guidance sector, it has also yielded some positive impacts, particularly for that sector, which could enhance its sustainability. This study aims to identify these positive impacts and assess their contribution to improving the Tourism guidance sector's resilience and adaptability. Employing a quantitative methodology, data were gathered from 351 Egyptian tour guides via structured questionnaires. The study's findings revealed that while the pandemic has had a substantial negative impact on Tourist guidance sector in Egypt, with many facing unemployment and seeking alternative career paths, there have also been some positive impacts on the sector. The pandemic has forced tour guides to become more creative, adaptable, and innovative, resulting in the diversification of services and diversification of the target customers. By capitalizing on these opportunities and investing in their professional development and support, tour guides can become more resilient and adaptable professionals. | ||||
| Keywords | ||||
| COVID; 19; Tourist Guidance; Tourist Guides; Crisis Management; Opportunities | ||||
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