Proposed Integrated Customer Churn Predication Model using Several Statistical Feature Scaling and Machine Learning Algorithms | ||
| مجلة الشروق للعلوم التجارية | ||
| Volume 16, Issue 16.2, April 2024, Pages 621-638 PDF (691.79 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/sjcs.2024.269712.1066 | ||
| Authors | ||
| نهى نبوي* 1; زهدى نوفل2; ايمان محمود3 | ||
| 1مدرس مساعد بقسم الإحصاء و الرياضه و التأمين كلية تجارة جامعة بنها | ||
| 2قسم الإحصاء و الرياضة و التأمين كلية التجارة جامعة بنها | ||
| 3قسم الإحصاء و الرياضة و التأمين كلية التجارة جامعة بنها | ||
| Abstract | ||
| Data science is crucial for analytics and prediction in the telecommunication industry. Customer churn prediction is becoming progressively important. While machine learning methods are regularly utilized for predicting churn, their performance can be improved due to the complexity of consumer data structures. Managers lose trust when findings are difficult to interpret .This study utilizes data preprocessing techniques. The various elements of benchmarked data collecting can impact interpretability since imbalanced and feature scaling issues. Therefore, this study develops customer churn prediction model for those complexity issues. After training the model, the operator analyzes the data to understand its performance. To maximize interpretability, consumers are clustered based on behavioral factors. Clustering is grouping data points with similar features to maximize similarity between members. Additionally, they share few similarities with members of other groups. Using homogeneous group members improves classification algorithm prediction performance. Various algorithms, including logistic regression, support vector machine, random forest, Ada-boost, and multilayer perceptron, were tested before and after hyperparameter adjustment to achieve optimal prediction performance. | ||
| Keywords | ||
| Imbalance issue; Feature Scaling technique; Filter statistical technique; Classification algorithms and Clustering algorithms | ||
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