The Impact of Infographic Design Creativity Techniques on Advertisement Appeal for Health Awareness; a Case Study of the Saudi Ministry of Health's Awareness Competition | ||
| International Design Journal | ||
| Article 19, Volume 14, Issue 5 - Serial Number 63, September and October 2024, Pages 249-278 PDF (2.09 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2024.292609.1149 | ||
| Authors | ||
| Eman Salah el din* 1; Ahmed El SAyed Hasan Romeia2 | ||
| 1المعهد العالى للفنون التطبيقية 6 اكتوبر | ||
| 2مدرس بقسم الجرافيك وفنون الإعلان، المعهد العالي للفنون التطبيقية، السادس من أكتوبر، جمهورية مصر العربية. | ||
| Abstract | ||
| Abstract: This research aims to investigate the impact of creative design elements on the attractiveness of health awareness infographics. A mixed-method approach was employed, including a theoretical analysis of 10 infographic designs and a survey of 100 participants to assess their perceptions and preferences. The results revealed that creative design elements, such as ground-breaking visual elements, colors, and storytelling techniques, significantly enhance the attractiveness of health awareness infographics. Furthermore, the use of interactive and dynamic design elements, such as animations and 3D graphics, further increases engagement and recall of health messages. The study highlights the importance of incorporating creative design elements in health awareness campaigns to effectively communicate complex health information and encourage positive behavior change. Recommendations include encouraging designers to use innovative visual elements, promoting the use of interactive design elements, and providing training opportunities for designers to enhance their skills in creative design and advanced techniques. Collaboration between health organizations and designers is also emphasized to ensure the development of innovative and effective health awareness campaigns. Keywords: health awareness, infographics, creative design, visual elements, engagement, behavior change | ||
| Keywords | ||
| visual communication; Infographics; Creativity Techniques; Advertisement Appeal; Health Awareness | ||
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| References | ||
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