Critical Success Factors for Food Truck and Its Impact on Revisit Intention | ||
| International Academic Journal Faculty of Tourism and Hotel Management | ||
| Article 8, Volume 9, Issue 1, 2023, Pages 207-259 PDF (492.56 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijaf.2024.283746.1085 | ||
| Author | ||
| Noha Mahmoud Saleh* | ||
| University of Helwan, faculty of tourism and hotel management | ||
| Abstract | ||
| The increasing significance of food trucks in response to ongoing and anticipated global economic changes highlights their potential to significantly influence economic dynamics, as evidenced by their current and projected growth rates. Despite these positive developments, a noticeable gap persists in statistical data and research concerning the safety and quality standards of food served by food trucks and their impact on revisit intention likelihood. This gap is particularly evident when assessing cleanliness levels and the adherence to established food management standards, encompassing considerations of both quality and food safety. The overall aim of this research is to evaluate the critical success factors of food trucks and their impact on revisit intention. Additionally, firsthand observations assess the study reveal variations in the dedication of investigated food trucks to food handling procedures and attention to health precautions. The study's findings prompt several recommendations for potential enhancements to the quality of food served in food trucks. A questionnaire designed as part of the study methodology was given to food truck patrons both in-person and virtually to evaluate customer revisit intention. The findings of these studies aim to provide food truck managers with insights into the critical success factors and their impact on revisit intention. The questionnaire used in these studies can help food truck managers improve their understanding of customers and succeed in a competitive environment by highlighting the importance of factors such as service quality, destination image, satisfaction, perceived value, and perceived risk in influencing customer revisit intention. | ||
| Keywords | ||
| Food trucks; Food safety; Food quality; Customer satisfaction; Business success | ||
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