A CONTEMPORARY VISION FOR ADVERTISING POSTER DESIGN FOR CULTURAL INSTITUTIONS | ||||
| Journal of Arts & Architecture Research Studies | ||||
| Volume 5, Issue 9, June 2024, Page 141-154 PDF (1.19 MB) | ||||
| Document Type: Specialized scientific research papers | ||||
| DOI: 10.47436/jaars.2024.289678.1200 | ||||
 View on SCiNiTO | ||||
| Author | ||||
George Nader Morcos 
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| Graphic and Media, Faculty of Arts and Design, The British University in Egypt, Cairo | ||||
| Abstract | ||||
| This study determines the cultural identity reflection of cultural institutions like the libraries, universities and cultural centers on the poster design for different events that held by those cultural institutions. poster design and advertising principals varies according to the topic, identity and culture which reflects on all the design elements such as colors, shapes, typography, texture, patterns, and motifs. this paper will highlight some examples for different events’ posters help by different cultural institutions worldwide, each poster reflects the identity of the event as well as maintaining the cultural appearance in an attractive informative promotional contemporary design. the posters have different types of design some are pictorials, and some are typographic designs. also, different art schools were applied to the posters. Soft ware and digital technologies have a big role in creating and translating the designer idea into attractive outcome, the technology can be advantage or disadvantage according to the designer use. | ||||
| Keywords | ||||
| Identity; Poster; Cultural | ||||
| References | ||||
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