The Role of Digital Marketing in Enhancing the Mental Image of Diving Trips on the Red Sea Coast | ||||
| Minia Journal of Tourism and Hospitality Research MJTHR | ||||
| Volume 18, Issue 1, December 2024, Page 134-157 PDF (619.23 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/mjthr.2024.296733.1162 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
ahmed barakaat  1; Hussein Abdel Wahab Abdel Rady 2; Nesreen Khairy Ahmed2
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| 1tourism inspector at ministry of tourism | ||||
| 2Tourism Studies Department, Faculty of Tourism and Hotels, Minia University | ||||
| Abstract | ||||
| A wide range of techniques, including websites, search engines, social media platforms, mobile applications, booking platforms, etc., are used in digital marketing and are essential for improving the perception of diving trips. Thus, the purpose of this study is to determine how digital marketing contributes to a more positive mental image of diving trips in the Red Sea cost. The questionnaire form was created as a quantitative technique and as a tool or method to collect data from the study sample in order to meet the study's objectives. A questionnaire was given out to 559 foreign divers in the governorate of the Red Sea. Following data collection, coding and analysis, the study’s primary findings showed that digital marketing tools significantly contribute to improve people’s perceptions of diving trips at red sea cost. The study recommends that diving centers should give more importance to digital marketing tools. They will be able to reach more divers and increase their profit. Additionally it plays a big role in enhancing mental imagery which could provide positive impression for diving trips in red sea coast. | ||||
| Keywords | ||||
| Digital marketing; Mental image; Diving; Red sea Coast | ||||
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