How social media empowers physical disabled influencers for inclusive communities in Egypt: A quantitative survey on users’ perspectives | ||||
| Journal of Media and Interdisciplinary Studies | ||||
| Volume 3, Issue 8, June 2024, Page 29-74 PDF (619.1 K) | ||||
| Document Type: Original Articles | ||||
| DOI: 10.21608/jmis.2024.249845.1015 | ||||
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| Authors | ||||
Rania El Sayed Shaaban 1; Samar Ezzeldin Galal  2
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| 1PR and Advertising, Faculty of Masscom , MSA University | ||||
| 2journalism, Faculty of mass communication , MSA University | ||||
| Abstract | ||||
| Social media offers new ways of communication on the internet and allow interactive activities through different platforms and applications like: Facebook, Twitter, Instagram, YouTube and Tiktok. Social media also allows users the possibility of constructing, at least in part, their personal identity in a way that is different from what happens in physical reality. The main aim of the study is to explore how social media empowers physical disables (Mentally/ Physiology/ Down syndrome) influencers to be socially included in the society and how they can inspire audience, and how audience accept them as a part of the community. The study depended on conducting a survey which will be applied on (486 ) respondents males/females from age18 to 60, from different social categories. The study concluded there is a significant moderate positive relationship between Age and Representation of physical that disable social media influencers in public event rate at 90% confidence level. Also, over half of the respondents were Instagram users, with a minority using Twitter. Most respondents spent 2-4 hours on social media daily, with few spending just 1 hour or more than 6 hours . The majority did not follow disabled influencers, though a minority did, when asked about their attraction to influencers, most respondents said it was due to awareness and seeing influencers as successful people; few said it was because they had friends with similar disabilities. | ||||
| Keywords | ||||
| Social inclusion; physical disable; influencers; social media | ||||
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