Egyptians' Perception of Halal Food Requirements Before and After The COVID-19 Pandemic: "Social Media Interactive Research-SMIR": A New Approach
Kassem, A., El-Kady, A., El-Farouk, A., Abdallah, M., Elshafei, A. (2024). Egyptians' Perception of Halal Food Requirements Before and After The COVID-19 Pandemic: "Social Media Interactive Research-SMIR": A New Approach. EKB Journal Management System, 6(2), 212-227. doi: 10.21608/sjas.2024.289456.1423
Aly ZeinElabdeen Kassem; Alaa Moustafa El-Kady; Aly Omar El-Farouk; Mostafa Saad Abdallah; Ahmed Mohammed Elshafei. "Egyptians' Perception of Halal Food Requirements Before and After The COVID-19 Pandemic: "Social Media Interactive Research-SMIR": A New Approach". EKB Journal Management System, 6, 2, 2024, 212-227. doi: 10.21608/sjas.2024.289456.1423
Kassem, A., El-Kady, A., El-Farouk, A., Abdallah, M., Elshafei, A. (2024). 'Egyptians' Perception of Halal Food Requirements Before and After The COVID-19 Pandemic: "Social Media Interactive Research-SMIR": A New Approach', EKB Journal Management System, 6(2), pp. 212-227. doi: 10.21608/sjas.2024.289456.1423
Kassem, A., El-Kady, A., El-Farouk, A., Abdallah, M., Elshafei, A. Egyptians' Perception of Halal Food Requirements Before and After The COVID-19 Pandemic: "Social Media Interactive Research-SMIR": A New Approach. EKB Journal Management System, 2024; 6(2): 212-227. doi: 10.21608/sjas.2024.289456.1423

Egyptians' Perception of Halal Food Requirements Before and After The COVID-19 Pandemic: "Social Media Interactive Research-SMIR": A New Approach

Scientific Journal of Agricultural Sciences
Volume 6, Issue 2, June 2024, Page 212-227  XML PDF (1.44 MB)
Document Type: Original Article
DOI: 10.21608/sjas.2024.289456.1423
View on SCiNiTO View on SCiNiTO
Authors
Aly ZeinElabdeen Kassem email orcid 1; Alaa Moustafa El-Kady2; Aly Omar El-Farouk3; Mostafa Saad Abdallah4; Ahmed Mohammed Elshafeiorcid 5
1Center for Agricultural Planning and Development, Institute of National Planning
2Food Technology and Research Institute, Agricultural Research Center, Egypt
3Secretary of Fatwa, Dar' Al-Ifta, Egypt
4Institute of African and Nile Researches and Studies
5Central Laboratory for Aquaculture Research - Agricultural Research Center- Egypt
Abstract
This paper aims at investigating the perception of the Egyptian consumer of halal food requirements before and after COVID-19, utilizing the new "Social Media Interaction Research" (SMIR) approach. A "Google from" questionnaire was designed, and the initial potential respondents were invited via the principal author's Facebook account to file the questionnaire form and join a closed Facebook group to present and discuss the initial results of the study. At the two stages of the study, before and after the COVID-19 pandemic, 302 and 338 questionnaires were filled out. Furthermore, 
at the first stage of the study, the respondents were allowed to participate with their comments through a focus group interview of 24 experts that was live-streamed online on the study's Facebook group. To our knowledge, this is the first qualitative study of its kind that utilizes the so-called "SMIR" approach in collecting, validating, and processing data, where the majority of the study's respondents have interacted with the authors throughout its stages via social media. The findings of this study reveal that the levels of Egyptian consumer awareness before and after COVID-19 were not affected in the case of four food groups out of seven under study. Furthermore, the consumer’s awareness of halal food principles in beverages and meat is higher than in other food groups such as milk, fish, honey, eggs, and cereals.
Keywords
Halal food; Consumer perception; Social Media Interactive Research- SMIR; Covid-19
Statistics
Article View: 177
PDF Download: 147