Green Wave: Navigating the future of Consumers Picks Multigroup Analysis | ||||
| المجلة العلمية للدراسات والبحوث المالية والتجارية | ||||
| Volume 5, Issue 2 - Serial Number 1, July 2024, Page 1379-1412 PDF (1.26 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/cfdj.2024.300705.1996 | ||||
 View on SCiNiTO | ||||
| Author | ||||
هشام قاسم فاضل 
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| كلية الاعمال جامعة بيشة | ||||
| Abstract | ||||
| This study analytically evaluates the factors that affect consumers' green consumption objectives The world's natural environment is being polluted by rising commercial activity and output, as evidenced for example, by harm to people, animals, and crops. Human wants are limitless in our planet, . Through an inclusive literature review, the impacting factors of users' green purchase intention are hypothesized into three categories: cognitive factors, user physiognomies, and societal factors. The literature and hypothesis results revealed that climate change comprehension, green perceived value, marketing attitude, and green trust have a significant positive influence on green purchase intention. Perceived market activities control observed consumer efficacy, and subjective norm also has a positive influence on green purchase intention. Collective trends have a higher positive effect on green purchase intention. Green observed risk has a substantial negative effect on green purchase practices. The study also offers evidence of enterprises engaged in green product diffusion for environmental protection. Keywords: Green product, Purchase intention, Marketing attitude, Collective trends | ||||
| Keywords | ||||
| Green product; Purchase intention; Marketing attitude; Collective trends | ||||
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