Digital Transformation and Employees: Four Years After COVID-19 | ||||
| مجلة العلوم التجارية والبيئية | ||||
| Volume 4, Issue 1, January 2025, Page 19-32 PDF (447.74 K) | ||||
| Document Type: المقالات الأصلية | ||||
| DOI: 10.21608/jcese.2024.308860.1069 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Saleh Kadi 
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| Department of Management Information System, Business Administration college, Taif University, Taif, Saudi Arabia | ||||
| Abstract | ||||
| Digital transformation (DT) has become a highly studied phenomenon. Organizations seek to be digitally transformed because of the value that DT can bring. However, it is believed that such value will not be captured unless the decision is studied. That said, crises have happened when organizations have found themselves with no choice but to make quick and unstudied decisions. The literature shows that the COVID-19 pandemic has been a trigger whereby organizations have been forced to digitally transform using a variety of technological applications to maintain their work and productivity. The aim of this research was to explore the role of the COVID-19 pandemic in DT during the crisis and four years later, and how employees have impacted or been impacted by such transformation. This research found that the COVID-19 pandemic has had a positive impact on those organizations where it has sped up the process of transformation and reduced managers’ fears. Although neither employees nor infrastructure were ready for this sudden transformation, the data have shown that organizations were able to reflect during the four years and improve their situations. It is believed that the crisis changed the context of DT in that it was able to succeed with no or very little preparation. A key reason for such success is the fact that employees understood the significance of their roles and felt important and responsible during and after COVID-19. Therefore, this stresses the importance of users, who are employees, becoming engaged so they better understand the motives for DT and take more responsibility in relation to it, which positively impacts transformation. | ||||
| Keywords | ||||
| Digital transformation; Information systems; Employees; COVID-19 | ||||
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