The Key Constituents of the Planned Change—Corporate Diversity Strategy and its Influence on Financial Performance of the Egyptian Banks Listed in EGX 2023: The Mediation Effect of Customer-Based Reputation | ||||
| مجلة جامعة الإسکندرية للعلوم الإدارية | ||||
| Article 2, Volume 61, Issue 5, September 2024, Page 37-85 PDF (1.95 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/acj.2024.379181 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Gihan Ahmed Omar | ||||
| Associate Professor, Business Administration Department Faculty of Business Administration Ahram Canidian University | ||||
| Abstract | ||||
| Purpose: The purpose of this paper is to identify the key constituents of a planned change -corporate diversity strategy and track their impact on financial performance by mediating customer-based reputation in the Egyptian banks listed in EGX (2023). Design/methodology/approach: Two questionnaires were developed and administered to collect the required data; the first was directed to all senior managers in the Egyptian banks listed in EGX (2023) by adopting the census method. The second targeted a convenience sample of customers from all the sampled banks. About 166 questionnaires were collected from sampled banks and about 385 were collected from customers, and both were valid for statistical analysis using SPSS 25 and structural equation modeling techniques (Smart PLS 4). Finding: The results of the study indicate that strategic alignment of diversity and institutionalization of diversity management-related changes have a direct positive effect on on financial performance of the Egyptian banks listed in EGX (2023), while the direct effect of implementing the process of managing diversity has been rejected. Also, the results confirm the mediation effect of customer-based reputation in strengthening the relationships between the three main constituents of the planned change—corporate diversity strategy, which is: strategic alignment of diversity, implementing the process of managing diversity, institutionalization of diversity management-related changes, and financial performance in the sampled banks. Originality/Value: This paper contributes to the body of knowledge in both strategic management and human resource areas as it is the first to investigate the relationships between the key constituents of the planned change-corporate diversity strategy and an organization’s financial performance, considering the mediation effect of customer-based reputation. Diversity strategists in different business organizations could leverage the potential benefits of their diversity initiatives if they successfully apply the proposed model of the study. | ||||
| Keywords | ||||
| A planned change corporate diversity strategy; strategic alignment of diversity; implementing the process of managing diversity; institutionalization of diversity management-related changes; customer-based reputation; financial performance | ||||
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