The development of VOD services in Egypt: examining their effect on traditional TV and their possible future scenarios Qualitative research | ||
| المجلة العلمية لبحوث الإذاعة والتلفزيون | ||
| Article 13, Volume 2024, Issue 29, July 2024, Pages 47-83 PDF (609.08 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/ejsrt.2024.379501 | ||
| Author | ||
| Sara Mahmoud Kandeel | ||
| Assistant lecturer at Radio & Television Department, Faculty of Mass Communication – Beni Suef University . | ||
| Abstract | ||
| This study seeks to explore the development of video-on-demand platforms in the evolving Egyptian market and its effect upon exposure to traditional television. Based on in-depth interviews with twenty experts of Media and VOD streaming industry, the study investigates experts’ vision for the future of VOD platforms and traditional television in Egypt. Findings deliver valuable insights into some factors that may enhance the development of VOD services and other factors that would dictate their diffusion in Egypt. The results highlighted the importance of deterrent laws that prevent piracy of video content and the need for lower pricing strategies for the diffusion of VOD services. Experts suggested three different scenarios for the future of VOD platforms and TV. | ||
| Keywords | ||
| video on demand - VOD; SVOD - video platforms - streaming; linear television - Technology Acceptance Model - Netflix - future television | ||
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