UNPACKING THE ROLE OF REFERENCE GROUPS IN SHAPING CONSUMER PURCHASE INTENTIONS WITHIN THE AUTOMOTIVE SECTOR
Halim, Y., ElDeeb, M. (2024). UNPACKING THE ROLE OF REFERENCE GROUPS IN SHAPING CONSUMER PURCHASE INTENTIONS WITHIN THE AUTOMOTIVE SECTOR. EKB Journal Management System, 3(4), 84-129. doi: 10.21608/msamsj.2024.265012.1053
Yasser Tawfik Halim; Mohamed Samy ElDeeb. "UNPACKING THE ROLE OF REFERENCE GROUPS IN SHAPING CONSUMER PURCHASE INTENTIONS WITHIN THE AUTOMOTIVE SECTOR". EKB Journal Management System, 3, 4, 2024, 84-129. doi: 10.21608/msamsj.2024.265012.1053
Halim, Y., ElDeeb, M. (2024). 'UNPACKING THE ROLE OF REFERENCE GROUPS IN SHAPING CONSUMER PURCHASE INTENTIONS WITHIN THE AUTOMOTIVE SECTOR', EKB Journal Management System, 3(4), pp. 84-129. doi: 10.21608/msamsj.2024.265012.1053
Halim, Y., ElDeeb, M. UNPACKING THE ROLE OF REFERENCE GROUPS IN SHAPING CONSUMER PURCHASE INTENTIONS WITHIN THE AUTOMOTIVE SECTOR. EKB Journal Management System, 2024; 3(4): 84-129. doi: 10.21608/msamsj.2024.265012.1053