The Effect of Innovative Green Marketing Strategies on the FMCG’s Sales Performance in Aswan, Egypt. (By applying on the FMCG’s Retailers in Aswan, Egypt)
AbdelMobdy, A., ELSakty, K., Suleiman, A. (2024). The Effect of Innovative Green Marketing Strategies on the FMCG’s Sales Performance in Aswan, Egypt. (By applying on the FMCG’s Retailers in Aswan, Egypt). EKB Journal Management System, 3(4), 200-234. doi: 10.21608/msamsj.2024.309008.1070
Ahmed Atef AbdelMobdy; Khaled Gaber ELSakty; Ahmed Mohamed Suleiman. "The Effect of Innovative Green Marketing Strategies on the FMCG’s Sales Performance in Aswan, Egypt. (By applying on the FMCG’s Retailers in Aswan, Egypt)". EKB Journal Management System, 3, 4, 2024, 200-234. doi: 10.21608/msamsj.2024.309008.1070
AbdelMobdy, A., ELSakty, K., Suleiman, A. (2024). 'The Effect of Innovative Green Marketing Strategies on the FMCG’s Sales Performance in Aswan, Egypt. (By applying on the FMCG’s Retailers in Aswan, Egypt)', EKB Journal Management System, 3(4), pp. 200-234. doi: 10.21608/msamsj.2024.309008.1070
AbdelMobdy, A., ELSakty, K., Suleiman, A. The Effect of Innovative Green Marketing Strategies on the FMCG’s Sales Performance in Aswan, Egypt. (By applying on the FMCG’s Retailers in Aswan, Egypt). EKB Journal Management System, 2024; 3(4): 200-234. doi: 10.21608/msamsj.2024.309008.1070

The Effect of Innovative Green Marketing Strategies on the FMCG’s Sales Performance in Aswan, Egypt. (By applying on the FMCG’s Retailers in Aswan, Egypt)

MSA-Management Sciences Journal
Volume 3, Issue 4, November 2024, Page 200-234  XML PDF (500.21 K)
Document Type: Original Article
DOI: 10.21608/msamsj.2024.309008.1070
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Authors
Ahmed Atef AbdelMobdy email orcid 1; Khaled Gaber ELSakty2; Ahmed Mohamed Suleiman2
1Arab Academy for Science, Technology and Maritime Transport, Aswan, Egypt.
2Arab Academy for Science, Technology and Maritime Transport
Abstract
The purpose of this research is to examine how innovative green marketing strategies with all dimensions (innovative green product strategies, innovative green promotional strategies, innovative green place strategies, and innovative green price strategies) impact Improving FMCG’s Sales Performance in Aswan, Egypt. Also, the research aims to identify the dimensions of innovative green marketing strategies that can be used by Egyptian FMCG companies that influence customer retention and thus improve sales performance.
To generate innovative green marketing strategies, data was collected from retailers by using a survey. Where 380 valid responses were obtained from the 385 surveys distributed to the retailer. Correlation and regression analysis were carried out to test the relationship between research variables by using SPSS.
The Findings of the study confirmed the existence of a statistically significant impact on all dimensions of Innovative green marketing strategies represented by Innovative Green Price Strategies, Innovative Green Promotional Strategies, and Innovative Green Product Strategies, and a significant impact on the dependent Improving FMCG’s Sales Performance in Egyptian Retailer. The originality value of the Innovative Green Marketing Strategies studies is a subject that has not been reviewed in the literature regarding its impact on improving FMCG’s sales performance.
Keywords
Green Marketing; Green Innovation; FMCG; Sales Performance; Egypt
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