خطاب كُتَّاب المقالات الصحفية العربية نحو تأثيرات مخاطر الذكاء الاصطناعي وأساليب حروب الجيل الحديثة
فودة, . (2024). خطاب كُتَّاب المقالات الصحفية العربية نحو تأثيرات مخاطر الذكاء الاصطناعي وأساليب حروب الجيل الحديثة. EKB Journal Management System, 72(2), 1055-1160. doi: 10.21608/jsb.2024.303342.1775
محمد صبحي محمد فودة فودة. "خطاب كُتَّاب المقالات الصحفية العربية نحو تأثيرات مخاطر الذكاء الاصطناعي وأساليب حروب الجيل الحديثة". EKB Journal Management System, 72, 2, 2024, 1055-1160. doi: 10.21608/jsb.2024.303342.1775
فودة, . (2024). 'خطاب كُتَّاب المقالات الصحفية العربية نحو تأثيرات مخاطر الذكاء الاصطناعي وأساليب حروب الجيل الحديثة', EKB Journal Management System, 72(2), pp. 1055-1160. doi: 10.21608/jsb.2024.303342.1775
فودة, . خطاب كُتَّاب المقالات الصحفية العربية نحو تأثيرات مخاطر الذكاء الاصطناعي وأساليب حروب الجيل الحديثة. EKB Journal Management System, 2024; 72(2): 1055-1160. doi: 10.21608/jsb.2024.303342.1775

خطاب كُتَّاب المقالات الصحفية العربية نحو تأثيرات مخاطر الذكاء الاصطناعي وأساليب حروب الجيل الحديثة

مجلة البحوث الإعلامية
Article 4, Volume 72, Issue 2, October 2024, Pages 1055-1160    PDF (14.94 M)
Document Type: المقالة الأصلية
DOI: 10.21608/jsb.2024.303342.1775
Author
محمد صبحي محمد فودة فودة*
كلية الإعلام جامعة الأزهر
Abstract
تهدف الدراسة إلى رصد وتحليل خطاب الصحف الإلكترونية العربية التي تواكب تطور الذكاء الاصطناعي، وتسليط الضوء على استخداماته وتطبيقاته الأساسية ومجالاته وفوائده للمجتمع، كما تعكس تأثيراته المختلفة على الصحف، مثل: تحسين المحتوى، وإنتاج أهم المقالات والتقارير الإخبارية، والتفاعل مع الجمهور، والكشف عن الأخبار المُزيَّفة، وتحسين الأساليب اللغوية، وتصحيح الخطأ اللغوي والنحوي في الأخبار والتقارير المنشورة. واعتمدت الدراسة على منهج المسح، باستخدام أسلوب تحليل الخطاب الصحفي لمقالات عينة من الصحف الرقمية المصرية والإماراتية، ممثلة في (الشروق المصرية -والخليج الإماراتية)، وتوصلت الدراسة إلى بعض النتائج، أهمها: أن تقنية الذكاء الاصطناعي أصبحت حقيقة وواقعًا في عديد من المجالات، منها: مجال البحث العلمي والتعليم، الذي جاء بمرتبة متقدمة بنسبة بلغت (21.86%)، وحاز مجال المؤسسات العسكرية والاتصالات والتحول الرقمي المركز الثاني بنسبة بلغت (16.39%)، وأوضحت الدراسة أهمية أساليب تقنية الذكاء الاصطناعي لدى كُتَّاب المقالات، مثل طرق تحرير الصور والفيديو وطريقة البحث في المقام الأول بنسبة بلغت (29.89%)، وجاء التصنيف وطريقة الكتابة التلقائية، ومعالجة اللغة الطبيعية في الترتيب الثاني بنسبة (21.40%)، كما تسهم هذه الأساليب في تطوير شكل المحتوى الصحفي وطريقة نشره للجمهور، وكذلك في الاستقبال العام للرسائل الإعلامية وطرق التفاعل معها، وأوضحت النتائج أيضًا التأثيرات السلبية لتطبيقات الإعلام الأمني المدعوم بالذكاء الاصطناعي في الخطاب الصحفي، وكان أبرز هذه السلبيات فقدان فريق العمل عددًا كبيرًا من الإعلاميين، التي احتلت المرتبة الأولى لدى كُتَّاب المقالات بنسبة بلغت 32.05%، يليها الاختراق الإلكتروني وانتهاك الخصوصية في المركز الثاني بنسبة 24.33%، وكذلك غياب اللمسة الإنسانية في المحتوى المُقدَّم، وظهور تزييف المعلومات، وزيادة عدد الجرائم الإلكترونية، كما توصلت الدراسة إلى أهم المعايير الأخلاقية المصاحبة لتطبيقات الذكاء الاصطناعي التي أوضحها كُتَّاب المقالات في صحف الدراسة، مثل الالتزام بالمعايير الصحفية التي طالب بها الكُتَّاب وجاءت في المركز الأول بنسبة بلغت (23.25%)، يليه احترام الخصوصية، والتنوع والشمولية بنسبة بلغت 18.08%.
وتوصي الدراسة بضرورة دمج تكنولوجيا الذكاء الاصطناعي في الصحف لجمع المعلومات ومعالجتها وتقديمها واستخدامها عند الضرورة، واستثمارها والاِنْتِفاع بها في المجالات المتعددة، وربط الأخبار ببعضها ومراجعتها وإخراجها.
Keywords
الذكا; ؛ الإصطناعي; حروب; الجيل
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