استراتيجية تغيير العلامة التجارية وتأثيرها على قيمتها لدى المستهلكين- دراسة ميدانية

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([1])Mwangi,C "Effect of Rebranding Strategy on Customer Perception of Airtel and Telkom Kenya in Nairobi County" Masters in Business Administration, KCA University, The School of Business and Public Management, 2019

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