Factors affecting consumer preferences and purchasing behavior towards edible oil in El-Beheira Governorate
El-Rasoul, A., Abd El-Malek, F., Younis, M. (2024). Factors affecting consumer preferences and purchasing behavior towards edible oil in El-Beheira Governorate. EKB Journal Management System, 6(3), 235-248. doi: 10.21608/sjas.2024.384270
Ahmed Abou El-Yazid El-Rasoul; Fayrouz Ahmed Abd El-Malek; Mohamed Ibrahim Younis. "Factors affecting consumer preferences and purchasing behavior towards edible oil in El-Beheira Governorate". EKB Journal Management System, 6, 3, 2024, 235-248. doi: 10.21608/sjas.2024.384270
El-Rasoul, A., Abd El-Malek, F., Younis, M. (2024). 'Factors affecting consumer preferences and purchasing behavior towards edible oil in El-Beheira Governorate', EKB Journal Management System, 6(3), pp. 235-248. doi: 10.21608/sjas.2024.384270
El-Rasoul, A., Abd El-Malek, F., Younis, M. Factors affecting consumer preferences and purchasing behavior towards edible oil in El-Beheira Governorate. EKB Journal Management System, 2024; 6(3): 235-248. doi: 10.21608/sjas.2024.384270

Factors affecting consumer preferences and purchasing behavior towards edible oil in El-Beheira Governorate

Scientific Journal of Agricultural Sciences
Volume 6, Issue 3, September 2024, Page 235-248  XML PDF (923.09 K)
Document Type: Original Article
DOI: 10.21608/sjas.2024.384270
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Authors
Ahmed Abou El-Yazid El-Rasoul email 1; Fayrouz Ahmed Abd El-Malek2; Mohamed Ibrahim Younis1
1Econ. and Agribusiness Dept., Fac. of Agric., Alex. Univ., Egypt
2Agric. Econ. and Extension Dept., Fac. of Agric., Damanhur Univ., Egypt
Abstract
The research aimed to identify and estimate the most important factors influencing preferences for edible oil consumption in Beheira Governorate. The target in this study is consumers of edible oil. For this purpose, a questionnaire was used to collect data to test consumer preferences from a sample of 205 respondents, selected from rural and urban of Damanhour center, El-Beheira Governorate the year 2024. The Logit model was used to analyze the data of the study sample, the research was also based on factor analysis using the Principal Component Analysis method.
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