Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values
Fayyad, S., Abd El_Shafy Salim, A., Abdel Monem, A. (2024). Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values. EKB Journal Management System, 6(2), 287-303. doi: 10.21608/ijthsx.2024.323268.1118
Sameh Fayyad; Ahmed Abd El_Shafy Salim; Azza Abdel Monem. "Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values". EKB Journal Management System, 6, 2, 2024, 287-303. doi: 10.21608/ijthsx.2024.323268.1118
Fayyad, S., Abd El_Shafy Salim, A., Abdel Monem, A. (2024). 'Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values', EKB Journal Management System, 6(2), pp. 287-303. doi: 10.21608/ijthsx.2024.323268.1118
Fayyad, S., Abd El_Shafy Salim, A., Abdel Monem, A. Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values. EKB Journal Management System, 2024; 6(2): 287-303. doi: 10.21608/ijthsx.2024.323268.1118