The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store
Mohsen Naoum Hanna, M., Negm, E., Refaie, N. (2023). The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store. EKB Journal Management System, 14(4), 1588-1624. doi: 10.21608/jces.2023.385131
Monica Mohsen Naoum Hanna; Eiman Negm; Noha Refaie. "The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store". EKB Journal Management System, 14, 4, 2023, 1588-1624. doi: 10.21608/jces.2023.385131
Mohsen Naoum Hanna, M., Negm, E., Refaie, N. (2023). 'The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store', EKB Journal Management System, 14(4), pp. 1588-1624. doi: 10.21608/jces.2023.385131
Mohsen Naoum Hanna, M., Negm, E., Refaie, N. The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store. EKB Journal Management System, 2023; 14(4): 1588-1624. doi: 10.21608/jces.2023.385131

The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store

المجلة العلمية للدراسات التجارية والبيئية
Volume 14, Issue 4, October 2023, Page 1588-1624  XML PDF (439.09 K)
Document Type: المقالة الأصلية
DOI: 10.21608/jces.2023.385131
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Authors
Monica Mohsen Naoum Hanna* ; Eiman Negm* 1; Noha Refaie* 2
1Prof. Marketing & International Business, Arab Academy for Science, Technology, and Maritime.
2Associate prof. Marketing & International Business, Arab Academy for Science, Technology, and Maritime
Abstract
This paper aims to investigate the impact of Augmented Reality (AR) in enhancing customer purchase intention from the online shoppers' perspective in Egypt. First, relevant academic articles that examined the influence of Augmented reality on customer purchase intention in furniture industry were reviewed. Then, the research depends on the quantitative research method. The primary data was collected from 399 respondents by an online questionnaire. The findings of this research indicate that that there is a significant relationship between the use of AR and customers' purchase intention in the online furniture market. Further analysis developed into specific dimensions of AR, such as Perceived ease of use, perceived usefulness, perceived enjoyment, and perceived augmentation. The results indicated that all these dimensions significantly influence customer purchase intention, except for the relationship between perceived ease of use and consumer purchase intention in the furniture sector.
Keywords
Augmented reality (AR); Perceived Ease of use; Perceived usefulness; Perceived Enjoyment; Perceived Augmentation; & Customer Purchase intention
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