EVALUATION OF A CIVILIZED CAMPAIGN GETS (LIVE GREEN) IN LIGHT OF ACHIEVING THE GOALS SUSTAINABLE DEVELOPMENT | ||||
| Journal of Environmental Science | ||||
| Volume 53, Issue 11, November 2024, Page 2753-2773 PDF (573.47 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jes.2024.296461.1804 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Elwitidi F. Abdelazim  1; Enas M. Hamed* 2; Safea A. M. Ali* 1
| ||||
| 1Faculty of Graduate Studies and Environmental Research, Ain Shams University | ||||
| 2Faculty of Post Graduate Childhood Studies, Ain Shams University. | ||||
| Abstract | ||||
| The research aimed to identify the campaign’s role in achieving the sustainable development goals, identify the environmental problems it faces, and understand the attitudes of some groups of the public towards the campaign and the opinions of those responsible for communicating it. The research also attempted to determine the impact of the campaign on environmental behaviors among the public, and to reveal the mechanisms and media used to achieve sustainable development goals. The research also aimed to evaluate the “Go Green” campaign in terms of its achievement of the sustainable development goals. The researchers used a social survey approach, and the study relied on a random sample consisting of Several members of the public were invited to seek their opinions about the campaign. The results of the research showed that there is a statistically significant relationship between the knowledge associated with the “Go Green” campaign and the public’s attitude towards the “Go Green” campaign, and the existence of a statistically significant relationship between the knowledge associated with the “Go Green” campaign and the behavioral aspect associated with the “Go Green” campaign, and the absence of a statistically significant relationship between the knowledge associated with the “Go Green” campaign. Green and the emotional aspect associated with the Athadr campaign. The research recommended enhancing knowledge related to the campaign through workshops, lectures, and educational content on the media and social media platforms and improving behavioral strategies through motivational campaigns that encourage activities such as cleaning campaigns and tree planting. It is also necessary to improve emotional messages and content to touch the audience’s feelings and stimulate their positive interaction, conduct follow-up studies to evaluate the effectiveness of campaigns, and cooperate with influential partners such as civil society organizations and schools to enhance positive interaction with the campaign. | ||||
| Keywords | ||||
| campaign; Prepare to go green; sustainable development | ||||
|
Statistics Article View: 250 PDF Download: 124 |
||||
