The impact of cognitive Internet of Things technology (cIoT) on wearable devices advertisement
Abdel Zaher Salem, R., Abdellrazik, T., Kamal Eldin, M. (2025). The impact of cognitive Internet of Things technology (cIoT) on wearable devices advertisement. EKB Journal Management System, 15(2), 21-32. doi: 10.21608/idj.2024.333218.1211
Riham Mohamed Abdel Zaher Salem; Tamer Abdellatif Abdellrazik; Mohamed Kamal Eldin. "The impact of cognitive Internet of Things technology (cIoT) on wearable devices advertisement". EKB Journal Management System, 15, 2, 2025, 21-32. doi: 10.21608/idj.2024.333218.1211
Abdel Zaher Salem, R., Abdellrazik, T., Kamal Eldin, M. (2025). 'The impact of cognitive Internet of Things technology (cIoT) on wearable devices advertisement', EKB Journal Management System, 15(2), pp. 21-32. doi: 10.21608/idj.2024.333218.1211
Abdel Zaher Salem, R., Abdellrazik, T., Kamal Eldin, M. The impact of cognitive Internet of Things technology (cIoT) on wearable devices advertisement. EKB Journal Management System, 2025; 15(2): 21-32. doi: 10.21608/idj.2024.333218.1211

The impact of cognitive Internet of Things technology (cIoT) on wearable devices advertisement

International Design Journal
Article 3, Volume 15, Issue 2 - Serial Number 66, March and April 2025, Page 21-32  XML PDF (1019.06 K)
Document Type: Original Article
DOI: 10.21608/idj.2024.333218.1211
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Authors
Riham Mohamed Abdel Zaher Salem email 1; Tamer Abdellatif Abdellrazik2; Mohamed Kamal Eldin3
1Advertising Department, Faculty of Applied Arts,Helwan University, Cairo
2Professor of Design, Department of Advertising, Faculty of Applied Arts, Helwan University and Program Director of Graphic Design and Visual Identity - King Salman International University
3Lecturer – Advertising Department, Faculty of Applied Arts -Helwan University, m_kamal@a-arts.helwan.edu.eg
Abstract
By exploring cognitive Internet of Things (cIoT) technology, a subset of IoT integrated with AI and Machine Learning (ML) systems, this paper highlights the transformative impact on wearable device advertising. cIoT combines flexibility, autonomy, and mobility, resembling human cognition in adaptability and speed. This integration of IoT, AI, and ML introduces a novel advertising approach aligned with individual human behaviors, significantly enhancing the efficiency, accuracy, and speed of ad delivery.
Through cIoT, advertisers can create dynamic, context-sensitive ads that adapt to each user's unique needs, offering a personalized experience. Advertising design for wearable devices has thus become more user-centric, flexible, and human-like, with ads that align closely with user actions, speed, and target-specific orientation.
This paper examines the future significance of advertising powered by IoT, AI, and ML, based on current research. The synergy of these technologies reveals great potential for enhancing user experiences and boosting ad efficiency, paving the way for further advancements in highly personalized advertising delivered via wearable devices.
Keywords
Internet Of Things Technology; Cognitive Computing، Cognitive Internet of Things
Supplementary Files
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