The Impact of Change Management Phases on Performance Effectiveness of The Egyptian Travel Agencies Transforming to Green | ||
| International Journal of Tourism and Hospitality Management | ||
| Volume 7, Issue 2, December 2024, Pages 1-29 PDF (626.58 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijthm.2024.393752 | ||
| Author | ||
| Ahmed Mahrous Khodair | ||
| Faculty Of Tourism and Hotels, University of Sadat City, Egypt | ||
| Abstract | ||
| This study explores how different stages of change management affect the performance of category A travel agencies transitioning to green practices. While previous research has examined the link between change management and performance, this study focuses on the specific impacts of sequential change management phases, especially within the context of eco-friendly shifts in travel agencies. This study depends on quantitative research techniques through using an online questionnaire disseminated to a target sample of 120 travel agencies category A operating in Cairo governorate, Egypt from February 2024 to March 2024 with 98 respondents representing 88% of the target sample. The study finds that primary motivations for adopting green changes include seeking competitive advantage, governmental incentives, following trends, and sustainability commitments. Pearson correlation analysis reveals positive relationships between change management phases and performance effectiveness, with change formulation showing the strongest correlation. Multiple regression analysis confirms the significant impact of each phase on performance, with change formulation being the most robust predictor. Various outcomes in this context are identified: change implementation and change evaluation are crucial for success, change formulation and change implementation are essential for organizational goals, cost-effectiveness depends on implementation, and creativity is influenced by change formulation and implementation. Sustainability efforts are driven by change formulation and learning. Implications include prioritizing formulation, focusing strategically on implementation, improving learning opportunities, addressing evaluation challenges, and embracing a comprehensive change management approach. These insights offer valuable guidance for travel agencies aiming to transition toward sustainability. | ||
| Keywords | ||
| change management; change management phases; green transition; sustainable change; green change management; performance effectiveness; change formulation; change implementation; change evaluation; learning | ||
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